Innovative approach to product communication at online points of sales

For NIVEA, one of the leading companies in the field of skin care, we have launched a new way of creative product communication, which shapes brand’s expert and advisory positioning in the beauty sector.

With more than 130 years of experience – Nivea products always catered for the needs of its consumers. That is why when developing a new rich content online platform we have first of all looked after shooper experience and research. Working with the top retailers on the Polish market we have managed to combine product story-telling of the iconic brand with practical expertise powered up by RWD technology.

200+

product cards

40+

ranges

5

major ecommerce platforms

Challenge

Always ahead by innovation

Always ahead by innovation

Working with 5 key e-retailers: Rossmann, Hebe, Frisco, eZebra nad Allegro we have been constantly seeking new development tools and standards based on user interaction analysis and tracking. Mobile first designs convey product communication language to modern online shoppers maintaining products’ distinctive features and uniqueness.

When a good story meets great design effectiveness comes as standard. Attractive visuals, sales oriented copywriting, precise and easy to understand product benefits, scalable creative technology - these are key factors to enhancing online sales using rich content.

Challenge

Creative product cards

Product range of Nivea is wide and differentiated. Our dedicated creative team of copywriters and designers has capabilities of transforming product key visuals and technical specs into extensive and rich product stories, that help customers at online stores make desired choices based on their personal needs.

Challenge

Becoming online experts

How to shape brand’s expert image at online stores? By using friendly communication with cutomers right where the product is purchased. Advising on facial care issues, explaining innovative formulas, giving tips and support are all vital when it comes to the final decision of purchase.

Challenge

Bulding consumer relations

Millions of people all over the world, all with different types of skin, rely on the NIVEA brand. That is why not only sale and also post-sale communication successfully fulfills the entire customer journey. Using newsletters and post purchase product recommendations we reach direct customers with dedicated offers and products.

An e‑commerce story of content

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