Corporate
We create a strategy that takes into account local conditions, thus designing consistent communication and activation of specific target groups.
Development of a refreshed brand manual for ORLEN stop.cafe
Designing a comprehensive and clear guide that supports the creation of consistent and modern ORLEN stop.cafe brand communication at all customer touch points.
- In-depth analysis of brand positioning in the context of existing market presence, as well as audience expectations.
- Precise definition of ORLEN stop.cafe’s place on the competitive map and identification of key brand differentiators.
- Refresh the document, i.e., clean up the existing rules and implement new recommendations for the use of corporate identity elements – both at ORLEN stations and in external channels.
- Emphasis on the logotype – its variants and context of use, which will ensure greater consistency and brand recognition in the future.
COMMUNICATION STRATEGY
BRANDI STRATEGY
Corporate identity
