{"id":21317,"date":"2023-12-29T11:03:32","date_gmt":"2023-12-29T10:03:32","guid":{"rendered":"https:\/\/af.agency\/realizacje\/soup-as-painted\/"},"modified":"2024-02-13T08:17:00","modified_gmt":"2024-02-13T07:17:00","slug":"soup-as-painted","status":"publish","type":"post","link":"https:\/\/af.agency\/en\/work\/soup-as-painted\/","title":{"rendered":"Soup as painted"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"21317\" class=\"elementor elementor-21317 elementor-9292\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3b37b9f e-flex e-con-boxed e-con e-parent\" data-id=\"3b37b9f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6eb4944 elementor-widget elementor-widget-spacer\" data-id=\"6eb4944\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-abd04d1 e-con-full e-flex e-con e-parent\" data-id=\"abd04d1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-67b27a4 elementor-widget elementor-widget-breadcrumbs\" data-id=\"67b27a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p id=\"breadcrumbs\"><span><span><a href=\"https:\/\/af.agency\/en\/\">Home page<\/a><\/span><\/span><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d55dad7 elementor-widget elementor-widget-heading\" data-id=\"d55dad7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FMCG<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2e382f elementor-widget elementor-widget-text-editor\" data-id=\"f2e382f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The fast-moving consumer goods industry requires decisive action to distinguish the brand from the numerous competitors, so we designed many creative, original and strategic solutions to activate consumers.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e54eb50 e-flex e-con-boxed e-con e-parent\" data-id=\"e54eb50\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c6ded84 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"c6ded84\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ed9885e e-flex e-con-boxed e-con e-parent\" data-id=\"ed9885e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-07d2319 e-con-full e-flex e-con e-child\" data-id=\"07d2319\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-df13826 e-con-full e-flex e-con e-child\" data-id=\"df13826\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-178bf79 elementor-widget elementor-widget-image\" data-id=\"178bf79\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/af.agency\/wp-content\/uploads\/2023\/12\/logo_winiary.svg\" class=\"attachment-full size-full wp-image-9253\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b387ad1 elementor-widget elementor-widget-heading\" data-id=\"b387ad1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Soup as pretty as a picture\u200b<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae4bf94 elementor-widget elementor-widget-text-editor\" data-id=\"ae4bf94\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>An out-of-the-box idea for brand communication, for which a wall calendar with a different soup recipe each month was used.  <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73c5144 custom-style-list elementor-widget elementor-widget-text-editor\" data-id=\"73c5144\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n \t<li>Unique communication in the form of an oval wall calendar that brought to mind the shape of a plate of soup. \u200b<\/li>\n \t<li>Each month presented a different soup recipe, which helped activate consumers to cook with Winiary on a regular basis.<\/li>\n \t<li>The calendar has been enriched with additional consumer value in the form of seasonal tips and interesting facts.<\/li>\n \t<li>Shortening the distance between the consumer and the brand has helped it gain recognition among customers.\u200b<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c7c13a2 e-flex e-con-boxed e-con e-child\" data-id=\"c7c13a2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-07fff4c e-con-full e-flex e-con e-child\" data-id=\"07fff4c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0bc0953 elementor-widget elementor-widget-text-editor\" data-id=\"0bc0953\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>INTEGRATED CAMPAIGNS<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2a35110 e-con-full e-flex e-con e-child\" data-id=\"2a35110\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>FMCG The fast-moving consumer goods industry requires decisive action to distinguish the brand from the numerous competitors, so we designed many creative, original and strategic solutions to activate consumers. Soup as pretty as a picture\u200b An out-of-the-box idea for brand communication, for which a wall calendar with a different soup recipe each month was used.&hellip; <a class=\"more-link\" href=\"https:\/\/af.agency\/en\/work\/soup-as-painted\/\">Continue reading <span class=\"screen-reader-text\">Soup as painted<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":20902,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[135,140],"tags":[142],"tag-marki":[198],"tag-wiedza":[],"class_list":["post-21317","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all","category-experiences","tag-fmcg-en","tag-marki-winiary-en","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Soup as painted - 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