{"id":21399,"date":"2024-01-05T12:03:00","date_gmt":"2024-01-05T11:03:00","guid":{"rendered":"https:\/\/af.agency\/realizacje\/innovative-approach-to-product-communication-at-online-outlets\/"},"modified":"2024-02-11T13:59:09","modified_gmt":"2024-02-11T12:59:09","slug":"innovative-approach-to-product-communication-at-online-outlets","status":"publish","type":"post","link":"https:\/\/af.agency\/en\/work\/innovative-approach-to-product-communication-at-online-outlets\/","title":{"rendered":"Innovative approach to product communication at online outlets"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"21399\" class=\"elementor elementor-21399 elementor-11609\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3b37b9f e-flex e-con-boxed e-con e-parent\" data-id=\"3b37b9f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6eb4944 elementor-widget elementor-widget-spacer\" data-id=\"6eb4944\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-abd04d1 e-con-full e-flex e-con e-parent\" data-id=\"abd04d1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-67b27a4 elementor-widget elementor-widget-breadcrumbs\" data-id=\"67b27a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p id=\"breadcrumbs\"><span><span><a href=\"https:\/\/af.agency\/en\/\">Home page<\/a><\/span><\/span><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d55dad7 elementor-widget elementor-widget-heading\" data-id=\"d55dad7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Beauty &amp; Fashion<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2e382f elementor-widget elementor-widget-text-editor\" data-id=\"f2e382f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>For the beauty &amp; fashion industry, we design creative and intuitive experiences and strategies that increase brand visibility while building better sales and personalized content.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e54eb50 e-flex e-con-boxed e-con e-parent\" data-id=\"e54eb50\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c6ded84 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"c6ded84\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ed9885e e-flex e-con-boxed e-con e-parent\" data-id=\"ed9885e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-07d2319 e-con-full e-flex e-con e-child\" data-id=\"07d2319\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-df13826 e-con-full e-flex e-con e-child\" data-id=\"df13826\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-178bf79 elementor-widget elementor-widget-image\" data-id=\"178bf79\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/af.agency\/wp-content\/uploads\/2024\/01\/logo_nivea.svg\" class=\"attachment-full size-full wp-image-9909\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b387ad1 elementor-widget elementor-widget-heading\" data-id=\"b387ad1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Innovative communication in e-commerce\u200b<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae4bf94 elementor-widget elementor-widget-text-editor\" data-id=\"ae4bf94\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Introducing a new way of creative product communication that positions the brand as an expert in the beauty sector and generates higher sales.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73c5144 custom-style-list elementor-widget elementor-widget-text-editor\" data-id=\"73c5144\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li>200+ creative product cards.<\/li>\n<li>40+ categories.<\/li>\n<li>5 e-commerce platforms.<\/li>\n<li>Building a relationship with the consumer.<\/li>\n<li>Attractive visuals and sales-oriented copywriting.<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c7c13a2 e-flex e-con-boxed e-con e-child\" data-id=\"c7c13a2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-07fff4c e-con-full e-flex e-con e-child\" data-id=\"07fff4c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-96a47ba elementor-widget elementor-widget-text-editor\" data-id=\"96a47ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>NEUROMARKETING RESEARCH<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5dd5f1f elementor-widget elementor-widget-text-editor\" data-id=\"5dd5f1f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>UX\/UI DESIGN<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0bc0953 elementor-widget elementor-widget-text-editor\" data-id=\"0bc0953\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>RICH CONTENT PRODUCT CARDS<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0080b28 elementor-widget elementor-widget-text-editor\" data-id=\"0080b28\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>E-COMMERCE STRATEGY<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2a35110 e-con-full e-flex e-con e-child\" data-id=\"2a35110\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fcbb7d7 e-flex e-con-boxed e-con e-parent\" data-id=\"fcbb7d7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1ee5839 elementor-widget elementor-widget-image\" data-id=\"1ee5839\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/af.agency\/wp-content\/uploads\/2024\/01\/af20_big_case_study_nivea_karty_produktowe_02.png\" class=\"attachment-full size-full wp-image-11612\" alt=\"\" srcset=\"https:\/\/af.agency\/wp-content\/uploads\/2024\/01\/af20_big_case_study_nivea_karty_produktowe_02.png.webp 1920w, https:\/\/af.agency\/wp-content\/uploads\/2024\/01\/af20_big_case_study_nivea_karty_produktowe_02-300x169.png.webp 300w, https:\/\/af.agency\/wp-content\/uploads\/2024\/01\/af20_big_case_study_nivea_karty_produktowe_02-1024x576.png.webp 1024w, https:\/\/af.agency\/wp-content\/uploads\/2024\/01\/af20_big_case_study_nivea_karty_produktowe_02-768x432.png.webp 768w, https:\/\/af.agency\/wp-content\/uploads\/2024\/01\/af20_big_case_study_nivea_karty_produktowe_02-1536x864.png.webp 1536w, https:\/\/af.agency\/wp-content\/uploads\/2024\/01\/af20_big_case_study_nivea_karty_produktowe_02-1568x882.png.webp 1568w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" style=\"width:100%;height:56.25%;max-width:1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-37c518a e-flex e-con-boxed e-con e-parent\" data-id=\"37c518a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3b4d739 elementor-widget elementor-widget-heading\" data-id=\"3b4d739\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">For more than 130 years on the market, Nivea products have always responded to consumer needs. That's why, in developing a new content-rich online platform, we addressed the shopping experience and research first and foremost. Working with the leaders of the Polish sales market, we were able to combine the history of the iconic brand's products with practical knowledge backed by RWD technology.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-42e9c5a e-flex e-con-boxed e-con e-parent\" data-id=\"42e9c5a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-345326d elementor-widget elementor-widget-image\" data-id=\"345326d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/af.agency\/wp-content\/uploads\/2024\/01\/af20_big_case_study_nivea_karty_produktowe_03.png\" class=\"attachment-full size-full wp-image-11613\" alt=\"\" srcset=\"https:\/\/af.agency\/wp-content\/uploads\/2024\/01\/af20_big_case_study_nivea_karty_produktowe_03.png.webp 1920w, https:\/\/af.agency\/wp-content\/uploads\/2024\/01\/af20_big_case_study_nivea_karty_produktowe_03-300x169.png.webp 300w, https:\/\/af.agency\/wp-content\/uploads\/2024\/01\/af20_big_case_study_nivea_karty_produktowe_03-1024x576.png.webp 1024w, https:\/\/af.agency\/wp-content\/uploads\/2024\/01\/af20_big_case_study_nivea_karty_produktowe_03-768x432.png.webp 768w, https:\/\/af.agency\/wp-content\/uploads\/2024\/01\/af20_big_case_study_nivea_karty_produktowe_03-1536x864.png.webp 1536w, https:\/\/af.agency\/wp-content\/uploads\/2024\/01\/af20_big_case_study_nivea_karty_produktowe_03-1568x882.png.webp 1568w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" style=\"width:100%;height:56.25%;max-width:1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-18f0847 e-flex e-con-boxed e-con e-parent\" data-id=\"18f0847\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ea58b66 e-con-full e-flex e-con e-child\" data-id=\"ea58b66\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-b28a668 e-con-full e-flex e-con e-child\" data-id=\"b28a668\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8b8cf7a elementor-widget elementor-widget-heading\" data-id=\"8b8cf7a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Challenge 1: Staying ahead of innovation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1549545 e-con-full e-flex e-con e-child\" data-id=\"1549545\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ca41f2a custom-style-list elementor-widget elementor-widget-text-editor\" data-id=\"ca41f2a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tWorking with 5 key online retailers &#8211; Rossmann, Hebe, Frisco, eZebra and Allegro &#8211; we sought new tools based on analysis and tracking of user interactions. We were able to translate the language of product communication to meet the needs of today&#8217;s online shoppers, preserving the distinctive features and uniqueness of the products.\n<br>\nWhen a good story is combined with excellent design, efficiency becomes the standard. Attractive visuals, sales-oriented copywriting, precise and understandable product benefits, scalable creative technology &#8211; these are the key factors for increasing online sales.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-02f2050 e-flex e-con-boxed e-con e-parent\" data-id=\"02f2050\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e8c0f94 elementor-widget elementor-widget-video\" data-id=\"e8c0f94\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/af-website.dev.web5.artflash.pl\/wp-content\/uploads\/2024\/01\/nivea_case_background.mp4\" autoplay=\"\" loop=\"\" controls=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-99655f8 e-flex e-con-boxed e-con e-parent\" data-id=\"99655f8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4825523 e-con-full e-flex e-con e-child\" data-id=\"4825523\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-8024bea e-con-full e-flex e-con e-child\" data-id=\"8024bea\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3fb517e elementor-widget elementor-widget-heading\" data-id=\"3fb517e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Challenge 2: Creative product cards<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ac99322 e-con-full e-flex e-con e-child\" data-id=\"ac99322\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fde54cd custom-style-list elementor-widget elementor-widget-text-editor\" data-id=\"fde54cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>NIVEA&#8217;s product range is wide and varied. Our team of copywriters and designers succeeded in combining key product visuals with their technical specifications to create product stories that help online shoppers make choices based on personal needs.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3bec987 e-flex e-con-boxed e-con e-parent\" data-id=\"3bec987\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d162bbf elementor-widget elementor-widget-image\" data-id=\"d162bbf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/af.agency\/wp-content\/uploads\/2024\/01\/af20_big_case_study_nivea_karty_produktowe_04.png\" class=\"attachment-full size-full wp-image-11614\" alt=\"\" srcset=\"https:\/\/af.agency\/wp-content\/uploads\/2024\/01\/af20_big_case_study_nivea_karty_produktowe_04.png.webp 1920w, https:\/\/af.agency\/wp-content\/uploads\/2024\/01\/af20_big_case_study_nivea_karty_produktowe_04-300x169.png.webp 300w, https:\/\/af.agency\/wp-content\/uploads\/2024\/01\/af20_big_case_study_nivea_karty_produktowe_04-1024x576.png.webp 1024w, https:\/\/af.agency\/wp-content\/uploads\/2024\/01\/af20_big_case_study_nivea_karty_produktowe_04-768x432.png.webp 768w, https:\/\/af.agency\/wp-content\/uploads\/2024\/01\/af20_big_case_study_nivea_karty_produktowe_04-1536x864.png.webp 1536w, https:\/\/af.agency\/wp-content\/uploads\/2024\/01\/af20_big_case_study_nivea_karty_produktowe_04-1568x882.png.webp 1568w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" style=\"width:100%;height:56.25%;max-width:1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e7af7eb e-flex e-con-boxed e-con e-parent\" data-id=\"e7af7eb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5a1ce9a e-con-full e-flex e-con e-child\" data-id=\"5a1ce9a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1a248b4 e-con-full e-flex e-con e-child\" data-id=\"1a248b4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-54c67a2 elementor-widget elementor-widget-heading\" data-id=\"54c67a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Challenge 3: Be online experts<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9c1ee3a e-con-full e-flex e-con e-child\" data-id=\"9c1ee3a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-40081d1 custom-style-list elementor-widget elementor-widget-text-editor\" data-id=\"40081d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tHow to shape an expert brand image in online stores? Using friendly communication with customers directly at the point of product purchase. Advising on facial care issues, explaining innovative formulas. Support and guidance are essential for the final purchase decision.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dd3baad e-flex e-con-boxed e-con e-parent\" data-id=\"dd3baad\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-03c3c1a elementor-widget elementor-widget-image\" data-id=\"03c3c1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/af.agency\/wp-content\/uploads\/2024\/01\/af20_big_case_study_nivea_karty_produktowe_05-1.png\" class=\"attachment-full size-full wp-image-14359\" alt=\"\" srcset=\"https:\/\/af.agency\/wp-content\/uploads\/2024\/01\/af20_big_case_study_nivea_karty_produktowe_05-1.png.webp 1920w, https:\/\/af.agency\/wp-content\/uploads\/2024\/01\/af20_big_case_study_nivea_karty_produktowe_05-1-300x169.png.webp 300w, https:\/\/af.agency\/wp-content\/uploads\/2024\/01\/af20_big_case_study_nivea_karty_produktowe_05-1-1024x576.png.webp 1024w, https:\/\/af.agency\/wp-content\/uploads\/2024\/01\/af20_big_case_study_nivea_karty_produktowe_05-1-768x432.png.webp 768w, https:\/\/af.agency\/wp-content\/uploads\/2024\/01\/af20_big_case_study_nivea_karty_produktowe_05-1-1536x864.png.webp 1536w, https:\/\/af.agency\/wp-content\/uploads\/2024\/01\/af20_big_case_study_nivea_karty_produktowe_05-1-1568x882.png.webp 1568w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" style=\"width:100%;height:56.25%;max-width:1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-88f8797 e-flex e-con-boxed e-con e-parent\" data-id=\"88f8797\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7526b0f e-con-full e-flex e-con e-child\" data-id=\"7526b0f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-16edc3d e-con-full e-flex e-con e-child\" data-id=\"16edc3d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-508cb26 elementor-widget elementor-widget-heading\" data-id=\"508cb26\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Challenge 4: Build a relationship with the consumer<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a62d65c e-con-full e-flex e-con e-child\" data-id=\"a62d65c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d6a8704 custom-style-list elementor-widget elementor-widget-text-editor\" data-id=\"d6a8704\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Millions of people around the world, with different skin types, rely on the NIVEA brand. That&#8217;s why it&#8217;s important not only to sell, but also to have after-sales communication that complements the buying experience. Using newsletters and after-purchase recommendations, we reach customers with relevant offers and products.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0de1f7b e-flex e-con-boxed e-con e-parent\" data-id=\"0de1f7b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7422a28 elementor-widget elementor-widget-image\" data-id=\"7422a28\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/af.agency\/wp-content\/uploads\/2024\/01\/af20_big_case_study_nivea_karty_produktowe_06.png\" class=\"attachment-full size-full wp-image-14581\" alt=\"\" srcset=\"https:\/\/af.agency\/wp-content\/uploads\/2024\/01\/af20_big_case_study_nivea_karty_produktowe_06.png.webp 1920w, https:\/\/af.agency\/wp-content\/uploads\/2024\/01\/af20_big_case_study_nivea_karty_produktowe_06-300x169.png.webp 300w, https:\/\/af.agency\/wp-content\/uploads\/2024\/01\/af20_big_case_study_nivea_karty_produktowe_06-1024x576.png.webp 1024w, https:\/\/af.agency\/wp-content\/uploads\/2024\/01\/af20_big_case_study_nivea_karty_produktowe_06-768x432.png.webp 768w, https:\/\/af.agency\/wp-content\/uploads\/2024\/01\/af20_big_case_study_nivea_karty_produktowe_06-1536x864.png.webp 1536w, https:\/\/af.agency\/wp-content\/uploads\/2024\/01\/af20_big_case_study_nivea_karty_produktowe_06-1568x882.png.webp 1568w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" style=\"width:100%;height:56.25%;max-width:1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Beauty &amp; Fashion For the beauty &amp; fashion industry, we design creative and intuitive experiences and strategies that increase brand visibility while building better sales and personalized content. Innovative communication in e-commerce\u200b Introducing a new way of creative product communication that positions the brand as an expert in the beauty sector and generates higher sales.&hellip; <a class=\"more-link\" href=\"https:\/\/af.agency\/en\/work\/innovative-approach-to-product-communication-at-online-outlets\/\">Continue reading <span class=\"screen-reader-text\">Innovative approach to product communication at online outlets<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":20904,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[13,135,12,146],"tags":[147],"tag-marki":[166],"tag-wiedza":[],"class_list":["post-21399","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wszystkie","category-all","category-sprzedaz","category-sales","tag-beauty-fashion","tag-marki-nivea-en","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Innovative approach to product communication at online outlets - AF.agency<\/title>\n<meta name=\"description\" content=\"Product communication at points of sale helped position the brand as an expert in the beauty sector. 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