{"id":21417,"date":"2024-01-05T12:10:03","date_gmt":"2024-01-05T11:10:03","guid":{"rendered":"https:\/\/af.agency\/realizacje\/personalized-booking-system\/"},"modified":"2024-02-11T14:52:26","modified_gmt":"2024-02-11T13:52:26","slug":"personalized-booking-system","status":"publish","type":"post","link":"https:\/\/af.agency\/en\/work\/personalized-booking-system\/","title":{"rendered":"Personalized booking system"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"21417\" class=\"elementor elementor-21417 elementor-11621\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3b37b9f e-flex e-con-boxed e-con e-parent\" data-id=\"3b37b9f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6eb4944 elementor-widget elementor-widget-spacer\" data-id=\"6eb4944\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-abd04d1 e-con-full e-flex e-con e-parent\" data-id=\"abd04d1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-67b27a4 elementor-widget elementor-widget-breadcrumbs\" data-id=\"67b27a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p id=\"breadcrumbs\"><span><span><a href=\"https:\/\/af.agency\/en\/\">Home page<\/a><\/span><\/span><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d55dad7 elementor-widget elementor-widget-heading\" data-id=\"d55dad7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Territorial<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2e382f elementor-widget elementor-widget-text-editor\" data-id=\"f2e382f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We create a strategy that takes into account local conditions, thus designing consistent communication and activation of specific target groups.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e54eb50 e-flex e-con-boxed e-con e-parent\" data-id=\"e54eb50\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c6ded84 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"c6ded84\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ed9885e e-flex e-con-boxed e-con e-parent\" data-id=\"ed9885e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-07d2319 e-con-full e-flex e-con e-child\" data-id=\"07d2319\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-df13826 e-con-full e-flex e-con e-child\" data-id=\"df13826\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-178bf79 elementor-widget elementor-widget-image\" data-id=\"178bf79\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/af.agency\/wp-content\/uploads\/2024\/01\/logo_shuum.svg\" class=\"attachment-full size-full wp-image-9916\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b387ad1 elementor-widget elementor-widget-heading\" data-id=\"b387ad1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Personalized booking system<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae4bf94 elementor-widget elementor-widget-text-editor\" data-id=\"ae4bf94\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Creating a powerful online booking system that precisely meets the needs of hotel guests and the customer.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73c5144 custom-style-list elementor-widget elementor-widget-text-editor\" data-id=\"73c5144\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n \t<li>Maximum intuitive and functional reservation system.<\/li>\n \t<li>Ongoing evaluation of the system.<\/li>\n \t<li>Easy booking and payment on any type of device.<\/li>\n \t<li>Making the hotel independent of OTA-type platforms and strengthening the boutique nature of the hotel.<\/li>\n \t<li>Fully integrated system tailored to individual customer needs.<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c7c13a2 e-flex e-con-boxed e-con e-child\" data-id=\"c7c13a2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-07fff4c e-con-full e-flex e-con e-child\" data-id=\"07fff4c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-96a47ba elementor-widget elementor-widget-text-editor\" data-id=\"96a47ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>CUSTOM SOFTWARE<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f563ea elementor-widget elementor-widget-text-editor\" data-id=\"9f563ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>WEBSITE DESIGN<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5dd5f1f elementor-widget elementor-widget-text-editor\" data-id=\"5dd5f1f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>UX\/UI DESIGN<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0bc0953 elementor-widget elementor-widget-text-editor\" data-id=\"0bc0953\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>WEBSHOPS<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0080b28 elementor-widget elementor-widget-text-editor\" data-id=\"0080b28\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>E-COMMERCE STRATEGY<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2a35110 e-con-full e-flex e-con e-child\" data-id=\"2a35110\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fcbb7d7 e-flex e-con-boxed e-con e-parent\" data-id=\"fcbb7d7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1ee5839 elementor-widget elementor-widget-image\" data-id=\"1ee5839\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/af.agency\/wp-content\/uploads\/2024\/01\/af20_big_case_study_shuum_system_rezerwacyjny_02.jpg\" class=\"attachment-full size-full wp-image-11625\" alt=\"\" srcset=\"https:\/\/af.agency\/wp-content\/uploads\/2024\/01\/af20_big_case_study_shuum_system_rezerwacyjny_02.jpg 1920w, https:\/\/af.agency\/wp-content\/uploads\/2024\/01\/af20_big_case_study_shuum_system_rezerwacyjny_02-300x169.jpg 300w, https:\/\/af.agency\/wp-content\/uploads\/2024\/01\/af20_big_case_study_shuum_system_rezerwacyjny_02-1024x576.jpg 1024w, https:\/\/af.agency\/wp-content\/uploads\/2024\/01\/af20_big_case_study_shuum_system_rezerwacyjny_02-768x432.jpg 768w, https:\/\/af.agency\/wp-content\/uploads\/2024\/01\/af20_big_case_study_shuum_system_rezerwacyjny_02-1536x864.jpg 1536w, https:\/\/af.agency\/wp-content\/uploads\/2024\/01\/af20_big_case_study_shuum_system_rezerwacyjny_02-1568x882.jpg 1568w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" style=\"width:100%;height:56.25%;max-width:1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dca5743 e-flex e-con-boxed e-con e-parent\" data-id=\"dca5743\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1adbf4b e-con-full e-flex e-con e-child\" data-id=\"1adbf4b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-85e2fe0 e-con-full e-flex e-con e-child\" data-id=\"85e2fe0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-81a5f03 elementor-widget elementor-widget-heading\" data-id=\"81a5f03\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Challenge 1: A tool that will evolve with the customer<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cd26c99 e-con-full e-flex e-con e-child\" data-id=\"cd26c99\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d0f2813 custom-style-list elementor-widget elementor-widget-text-editor\" data-id=\"d0f2813\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tIn the course of meticulous research work, we have made a operating scheme of the existing booking engine, discovering its weaknesses. Then we made thorough research and benchmarking of custom and generic tools, paying special attention to best practices. A lot of useful knowledge has also brought us a meta-analysis of available scientific research, dedicated to the needs of users.\n<br\/><br\/>\n\nThe most important were in-depth interviews with the founders and employees of Shuum. We addressed their needs in order to be able to create a tool that fully fit them.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-42e9c5a e-flex e-con-boxed e-con e-parent\" data-id=\"42e9c5a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-345326d elementor-widget elementor-widget-image\" data-id=\"345326d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/af.agency\/wp-content\/uploads\/2024\/01\/af20_big_case_study_shuum_system_rezerwacyjny_11.png\" class=\"attachment-full size-full wp-image-14563\" alt=\"\" srcset=\"https:\/\/af.agency\/wp-content\/uploads\/2024\/01\/af20_big_case_study_shuum_system_rezerwacyjny_11.png 1920w, https:\/\/af.agency\/wp-content\/uploads\/2024\/01\/af20_big_case_study_shuum_system_rezerwacyjny_11-300x169.png 300w, https:\/\/af.agency\/wp-content\/uploads\/2024\/01\/af20_big_case_study_shuum_system_rezerwacyjny_11-1024x576.png 1024w, https:\/\/af.agency\/wp-content\/uploads\/2024\/01\/af20_big_case_study_shuum_system_rezerwacyjny_11-768x432.png 768w, https:\/\/af.agency\/wp-content\/uploads\/2024\/01\/af20_big_case_study_shuum_system_rezerwacyjny_11-1536x864.png 1536w, https:\/\/af.agency\/wp-content\/uploads\/2024\/01\/af20_big_case_study_shuum_system_rezerwacyjny_11-1568x882.png 1568w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" style=\"width:100%;height:56.25%;max-width:1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4703d48 e-flex e-con-boxed e-con e-parent\" data-id=\"4703d48\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b9c5760 e-con-full e-flex e-con e-child\" data-id=\"b9c5760\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-d60a385 e-con-full e-flex e-con e-child\" data-id=\"d60a385\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0e66a8c elementor-widget elementor-widget-heading\" data-id=\"0e66a8c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Challenge 2: Practical research<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8a6534a e-con-full e-flex e-con e-child\" data-id=\"8a6534a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cf14b09 custom-style-list elementor-widget elementor-widget-text-editor\" data-id=\"cf14b09\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tWith theoretical knowledge, we went into action \u2013 we tested selected booking systems using proprietary test scenarios, prepared to compare functionality. Their results were an important reference point for us in further work. We also interviewed selected companies that create booking engines.\n<br\/><br\/>\n\nDue to this stage of work on the new tool, we have better understanding of our client needs.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-54fd02b e-flex e-con-boxed e-con e-parent\" data-id=\"54fd02b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2a19624 elementor-widget elementor-widget-image\" data-id=\"2a19624\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/af.agency\/wp-content\/uploads\/2024\/01\/af20_big_case_study_shuum_system_rezerwacyjny_04-1.jpg\" class=\"attachment-full size-full wp-image-14364\" alt=\"\" srcset=\"https:\/\/af.agency\/wp-content\/uploads\/2024\/01\/af20_big_case_study_shuum_system_rezerwacyjny_04-1.jpg 1920w, https:\/\/af.agency\/wp-content\/uploads\/2024\/01\/af20_big_case_study_shuum_system_rezerwacyjny_04-1-300x169.jpg 300w, https:\/\/af.agency\/wp-content\/uploads\/2024\/01\/af20_big_case_study_shuum_system_rezerwacyjny_04-1-1024x576.jpg 1024w, https:\/\/af.agency\/wp-content\/uploads\/2024\/01\/af20_big_case_study_shuum_system_rezerwacyjny_04-1-768x432.jpg 768w, https:\/\/af.agency\/wp-content\/uploads\/2024\/01\/af20_big_case_study_shuum_system_rezerwacyjny_04-1-1536x864.jpg 1536w, https:\/\/af.agency\/wp-content\/uploads\/2024\/01\/af20_big_case_study_shuum_system_rezerwacyjny_04-1-1568x882.jpg 1568w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" style=\"width:100%;height:56.25%;max-width:1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1769fd8 e-flex e-con-boxed e-con e-parent\" data-id=\"1769fd8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9577fdc e-con-full e-flex e-con e-child\" data-id=\"9577fdc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-c241828 e-con-full e-flex e-con e-child\" data-id=\"c241828\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-549e740 elementor-widget elementor-widget-heading\" data-id=\"549e740\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Challenge 3: Developing an effective action plan<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0a332f3 e-con-full e-flex e-con e-child\" data-id=\"0a332f3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d953b90 custom-style-list elementor-widget elementor-widget-text-editor\" data-id=\"d953b90\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tWe started the strategy by synthesising and grouping key observations. By doing this, we have defined the key objectives of the new tool: relieving the registration department and providing the user with the possibility of comprehensive service and control of the online order. On the basis of KPIs, we have defined scenarios for the development of the booking module \u2013 the product should be able to be constantly developed, responding to future needs.\n\n<br\/><br\/>\nWith this awareness, we were able to fully consciously clarify the technical requirements of the product and prepare detailed internal briefs.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a25beb7 e-flex e-con-boxed e-con e-parent\" data-id=\"a25beb7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-56f58c4 elementor-widget elementor-widget-image\" data-id=\"56f58c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/af.agency\/wp-content\/uploads\/2024\/01\/af20_big_case_study_shuum_system_rezerwacyjny_05-1.jpg\" class=\"attachment-full size-full wp-image-14365\" alt=\"\" srcset=\"https:\/\/af.agency\/wp-content\/uploads\/2024\/01\/af20_big_case_study_shuum_system_rezerwacyjny_05-1.jpg 1920w, https:\/\/af.agency\/wp-content\/uploads\/2024\/01\/af20_big_case_study_shuum_system_rezerwacyjny_05-1-300x169.jpg 300w, https:\/\/af.agency\/wp-content\/uploads\/2024\/01\/af20_big_case_study_shuum_system_rezerwacyjny_05-1-1024x576.jpg 1024w, https:\/\/af.agency\/wp-content\/uploads\/2024\/01\/af20_big_case_study_shuum_system_rezerwacyjny_05-1-768x432.jpg 768w, https:\/\/af.agency\/wp-content\/uploads\/2024\/01\/af20_big_case_study_shuum_system_rezerwacyjny_05-1-1536x864.jpg 1536w, https:\/\/af.agency\/wp-content\/uploads\/2024\/01\/af20_big_case_study_shuum_system_rezerwacyjny_05-1-1568x882.jpg 1568w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" style=\"width:100%;height:56.25%;max-width:1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-667b1b9 e-flex e-con-boxed e-con e-parent\" data-id=\"667b1b9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-cc39bd5 e-con-full e-flex e-con e-child\" data-id=\"cc39bd5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2997b70 e-con-full e-flex e-con e-child\" data-id=\"2997b70\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7fded53 elementor-widget elementor-widget-heading\" data-id=\"7fded53\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Challenge 4: Create interactive booking mockups<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3229b8c e-con-full e-flex e-con e-child\" data-id=\"3229b8c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1db3a2a custom-style-list elementor-widget elementor-widget-text-editor\" data-id=\"1db3a2a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tAt the heart of our interests is UX discoverability, understood as the ease with which the user will be able to make a reservation and find any elements of interest. The new system was to be as supportive as possible at every stage of the customer journey.\n\n<br\/><br\/>\nWe started modeling the product. Strategic department have prepared a map of the user&#8217;s activities and a well-arranged information architecture. These activities allowed us to produce an interactive mock-up of the reservation, which we then meticulously examined in our research laboratory \u2013 AF.lab.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-de223e9 e-flex e-con-boxed e-con e-parent\" data-id=\"de223e9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a36e547 elementor-widget elementor-widget-image\" data-id=\"a36e547\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/af.agency\/wp-content\/uploads\/2024\/01\/af20_big_case_study_shuum_system_rezerwacyjny_06-1.jpg\" class=\"attachment-full size-full wp-image-14366\" alt=\"\" srcset=\"https:\/\/af.agency\/wp-content\/uploads\/2024\/01\/af20_big_case_study_shuum_system_rezerwacyjny_06-1.jpg 1920w, https:\/\/af.agency\/wp-content\/uploads\/2024\/01\/af20_big_case_study_shuum_system_rezerwacyjny_06-1-300x169.jpg 300w, https:\/\/af.agency\/wp-content\/uploads\/2024\/01\/af20_big_case_study_shuum_system_rezerwacyjny_06-1-1024x576.jpg 1024w, https:\/\/af.agency\/wp-content\/uploads\/2024\/01\/af20_big_case_study_shuum_system_rezerwacyjny_06-1-768x432.jpg 768w, https:\/\/af.agency\/wp-content\/uploads\/2024\/01\/af20_big_case_study_shuum_system_rezerwacyjny_06-1-1536x864.jpg 1536w, https:\/\/af.agency\/wp-content\/uploads\/2024\/01\/af20_big_case_study_shuum_system_rezerwacyjny_06-1-1568x882.jpg 1568w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" style=\"width:100%;height:56.25%;max-width:1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e9e8970 e-flex e-con-boxed e-con e-parent\" data-id=\"e9e8970\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7502fe9 e-con-full e-flex e-con e-child\" data-id=\"7502fe9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-5227539 e-con-full e-flex e-con e-child\" data-id=\"5227539\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9afd0f7 elementor-widget elementor-widget-heading\" data-id=\"9afd0f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Challenge 5: Mock-up usability tests at AF.lab\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-13a8b7b e-con-full e-flex e-con e-child\" data-id=\"13a8b7b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-de3b4ca custom-style-list elementor-widget elementor-widget-text-editor\" data-id=\"de3b4ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tWe created a research scenario \u2013 each study consisted of: instructions, eye tracking tasks and in-depth interview. We have recruited a focus group using the &#8220;targeted selection&#8221; method to match the cross-section of the hotel&#8217;s potential customers. We selected people of both sexes, by age of 36-69 years. Due to our mobile research laboratory, we were able to carry out the tests despite the pandemic.\n<br\/><br\/>\n\nComparing interest areas gave us information about key elements in the booking process. The research resulted in the improvement of final mockup.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-49be9ec e-flex e-con-boxed e-con e-parent\" data-id=\"49be9ec\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6240ccb elementor-widget elementor-widget-image\" data-id=\"6240ccb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/af.agency\/wp-content\/uploads\/2024\/01\/af20_big_case_study_shuum_system_rezerwacyjny_12.png\" class=\"attachment-full size-full wp-image-14645\" alt=\"\" srcset=\"https:\/\/af.agency\/wp-content\/uploads\/2024\/01\/af20_big_case_study_shuum_system_rezerwacyjny_12.png 1920w, https:\/\/af.agency\/wp-content\/uploads\/2024\/01\/af20_big_case_study_shuum_system_rezerwacyjny_12-300x169.png 300w, https:\/\/af.agency\/wp-content\/uploads\/2024\/01\/af20_big_case_study_shuum_system_rezerwacyjny_12-1024x576.png 1024w, https:\/\/af.agency\/wp-content\/uploads\/2024\/01\/af20_big_case_study_shuum_system_rezerwacyjny_12-768x432.png 768w, https:\/\/af.agency\/wp-content\/uploads\/2024\/01\/af20_big_case_study_shuum_system_rezerwacyjny_12-1536x864.png 1536w, https:\/\/af.agency\/wp-content\/uploads\/2024\/01\/af20_big_case_study_shuum_system_rezerwacyjny_12-1568x882.png 1568w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" style=\"width:100%;height:56.25%;max-width:1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7ed2665 e-flex e-con-boxed e-con e-parent\" data-id=\"7ed2665\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0b37583 e-con-full e-flex e-con e-child\" data-id=\"0b37583\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-59e14a5 e-con-full e-flex e-con e-child\" data-id=\"59e14a5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3d494ad elementor-widget elementor-widget-heading\" data-id=\"3d494ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Challenge 6: Final design of the booking engine<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ac2f139 e-con-full e-flex e-con e-child\" data-id=\"ac2f139\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c2a396a custom-style-list elementor-widget elementor-widget-text-editor\" data-id=\"c2a396a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tAll previous actions allowed us to efficiently prepare the full user interface of the Shuum Hotel booking system \u2013 the most intuitive and supportive guests at every step. Clear structuring of the elements and precise microcopy guide the user, allowing him to plan a fully comfortable stay.\n<br\/><br\/>\n\nThe guest can take advantage of the wide range of additional services, already at the booking level and has access to all the information about his stay in one place.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3f72dbb e-flex e-con-boxed e-con e-parent\" data-id=\"3f72dbb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b85eeed elementor-widget elementor-widget-image\" data-id=\"b85eeed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/af.agency\/wp-content\/uploads\/2024\/01\/af20_big_case_study_shuum_system_rezerwacyjny_07-1.jpg\" class=\"attachment-full size-full wp-image-14367\" alt=\"\" srcset=\"https:\/\/af.agency\/wp-content\/uploads\/2024\/01\/af20_big_case_study_shuum_system_rezerwacyjny_07-1.jpg 1920w, https:\/\/af.agency\/wp-content\/uploads\/2024\/01\/af20_big_case_study_shuum_system_rezerwacyjny_07-1-300x169.jpg 300w, https:\/\/af.agency\/wp-content\/uploads\/2024\/01\/af20_big_case_study_shuum_system_rezerwacyjny_07-1-1024x576.jpg 1024w, https:\/\/af.agency\/wp-content\/uploads\/2024\/01\/af20_big_case_study_shuum_system_rezerwacyjny_07-1-768x432.jpg 768w, https:\/\/af.agency\/wp-content\/uploads\/2024\/01\/af20_big_case_study_shuum_system_rezerwacyjny_07-1-1536x864.jpg 1536w, https:\/\/af.agency\/wp-content\/uploads\/2024\/01\/af20_big_case_study_shuum_system_rezerwacyjny_07-1-1568x882.jpg 1568w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" style=\"width:100%;height:56.25%;max-width:1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-46ea1ab e-flex e-con-boxed e-con e-parent\" data-id=\"46ea1ab\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-da04ee7 e-con-full e-flex e-con e-child\" data-id=\"da04ee7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-8b8be42 e-con-full e-flex e-con e-child\" data-id=\"8b8be42\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-51e9dc0 elementor-widget elementor-widget-heading\" data-id=\"51e9dc0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Challenge 7: Real-time implementation and evaluation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fbbd4c4 e-con-full e-flex e-con e-child\" data-id=\"fbbd4c4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c1d39ed custom-style-list elementor-widget elementor-widget-text-editor\" data-id=\"c1d39ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tShuum&#8217;s booking system functions like a living organism. Due to the fact that we have created it from scratch, it is possible to make efficient \u2013 and global \u2013 changes and improvements in its functioning, arising from new needs. The product, by its very design, maximizes our client&#8217;s development. The ongoing evaluation allows for efficient capture of potential opportunities and then their development.\n\n<br\/><br\/>\n\n\nOur dedicated IT team is taking care of Shuum hotel reservation system by maintaining its functionality and further development. Due to that, we can quickly respond to any needs, ensuring that the client achieves business goals.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b99c634 e-flex e-con-boxed e-con e-parent\" data-id=\"b99c634\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-209f835 elementor-widget elementor-widget-image\" data-id=\"209f835\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/af.agency\/wp-content\/uploads\/2024\/01\/af20_big_case_study_shuum_system_rezerwacyjny_09.png\" class=\"attachment-full size-full wp-image-14564\" alt=\"\" srcset=\"https:\/\/af.agency\/wp-content\/uploads\/2024\/01\/af20_big_case_study_shuum_system_rezerwacyjny_09.png 1920w, https:\/\/af.agency\/wp-content\/uploads\/2024\/01\/af20_big_case_study_shuum_system_rezerwacyjny_09-300x169.png 300w, https:\/\/af.agency\/wp-content\/uploads\/2024\/01\/af20_big_case_study_shuum_system_rezerwacyjny_09-1024x576.png 1024w, https:\/\/af.agency\/wp-content\/uploads\/2024\/01\/af20_big_case_study_shuum_system_rezerwacyjny_09-768x432.png 768w, https:\/\/af.agency\/wp-content\/uploads\/2024\/01\/af20_big_case_study_shuum_system_rezerwacyjny_09-1536x864.png 1536w, https:\/\/af.agency\/wp-content\/uploads\/2024\/01\/af20_big_case_study_shuum_system_rezerwacyjny_09-1568x882.png 1568w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" style=\"width:100%;height:56.25%;max-width:1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8a932a6 e-flex e-con-boxed e-con e-parent\" data-id=\"8a932a6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-cb2ff0f e-con-full e-flex e-con e-child\" data-id=\"cb2ff0f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1f0eaeb e-con-full e-flex e-con e-child\" data-id=\"1f0eaeb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-367ae7c elementor-widget elementor-widget-heading\" data-id=\"367ae7c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Challenge 8: Boutique booking experience<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d5d175f e-con-full e-flex e-con e-child\" data-id=\"d5d175f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2eb8019 custom-style-list elementor-widget elementor-widget-text-editor\" data-id=\"2eb8019\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tBooking in the new Shuum hotel system takes place in a few simple steps. During the course, the hotel guest chooses the date, number of persons (including the age of the children) and gets the opportunity to personalize their stay &#8211; the use of room allowances and a wide range of treatments from the category Spa &#038; Wellness. Due to use of multi-device approach, reservation and convenient payment are possible on any device. Integration with the hotel CRM system, on the other hand, makes it possible for the user to access only the rooms and offers available at the time of their choice.\n\n<br\/><br\/>\n\nShuum&#8217;s new booking system fully fits into our client&#8217;s brand philosophy, offering guests a real boutique experience \u2013 already at the level of booking a stay.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3bec987 e-flex e-con-boxed e-con e-parent\" data-id=\"3bec987\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d162bbf elementor-widget elementor-widget-image\" data-id=\"d162bbf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/af.agency\/wp-content\/uploads\/2024\/01\/af20_big_case_study_shuum_system_rezerwacyjny_08-1.jpg\" class=\"attachment-full size-full wp-image-14368\" alt=\"\" srcset=\"https:\/\/af.agency\/wp-content\/uploads\/2024\/01\/af20_big_case_study_shuum_system_rezerwacyjny_08-1.jpg 1920w, https:\/\/af.agency\/wp-content\/uploads\/2024\/01\/af20_big_case_study_shuum_system_rezerwacyjny_08-1-300x169.jpg 300w, https:\/\/af.agency\/wp-content\/uploads\/2024\/01\/af20_big_case_study_shuum_system_rezerwacyjny_08-1-1024x576.jpg 1024w, https:\/\/af.agency\/wp-content\/uploads\/2024\/01\/af20_big_case_study_shuum_system_rezerwacyjny_08-1-768x432.jpg 768w, https:\/\/af.agency\/wp-content\/uploads\/2024\/01\/af20_big_case_study_shuum_system_rezerwacyjny_08-1-1536x864.jpg 1536w, https:\/\/af.agency\/wp-content\/uploads\/2024\/01\/af20_big_case_study_shuum_system_rezerwacyjny_08-1-1568x882.jpg 1568w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" style=\"width:100%;height:56.25%;max-width:1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Territorial We create a strategy that takes into account local conditions, thus designing consistent communication and activation of specific target groups. Personalized booking system Creating a powerful online booking system that precisely meets the needs of hotel guests and the customer. Maximum intuitive and functional reservation system. Ongoing evaluation of the system. Easy booking and&hellip; <a class=\"more-link\" href=\"https:\/\/af.agency\/en\/work\/personalized-booking-system\/\">Continue reading <span class=\"screen-reader-text\">Personalized booking system<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":21197,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[13,135,12,146],"tags":[143],"tag-marki":[165],"tag-wiedza":[],"class_list":["post-21417","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wszystkie","category-all","category-sprzedaz","category-sales","tag-territorial","tag-marki-shuum-en","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Personalized booking system - AF.agency<\/title>\n<meta name=\"description\" content=\"The personalized booking system is as intuitive and functional as possible, responding to the needs of hotel guests and the customer.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/af.agency\/en\/work\/personalized-booking-system\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Personalized booking system - 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