{"id":21474,"date":"2024-01-05T12:47:55","date_gmt":"2024-01-05T11:47:55","guid":{"rendered":"https:\/\/af.agency\/realizacje\/digital-transformation-of-volkswagen-aftersales-services\/"},"modified":"2024-02-11T15:44:23","modified_gmt":"2024-02-11T14:44:23","slug":"digital-transformation-of-volkswagen-aftersales-services","status":"publish","type":"post","link":"https:\/\/af.agency\/en\/work\/digital-transformation-of-volkswagen-aftersales-services\/","title":{"rendered":"Digital transformation of Volkswagen Aftersales services"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"21474\" class=\"elementor elementor-21474 elementor-11697\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3b37b9f e-flex e-con-boxed e-con e-parent\" data-id=\"3b37b9f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6eb4944 elementor-widget elementor-widget-spacer\" data-id=\"6eb4944\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-abd04d1 e-con-full e-flex e-con e-parent\" data-id=\"abd04d1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-67b27a4 elementor-widget elementor-widget-breadcrumbs\" data-id=\"67b27a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p id=\"breadcrumbs\"><span><span><a href=\"https:\/\/af.agency\/en\/\">Home page<\/a><\/span><\/span><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d55dad7 elementor-widget elementor-widget-heading\" data-id=\"d55dad7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Automotive<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2e382f elementor-widget elementor-widget-text-editor\" data-id=\"f2e382f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We create solutions that support the development and image of the automotive industry. The comprehensive approach has allowed us to create a range of customized projects for brands.  <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e54eb50 e-flex e-con-boxed e-con e-parent\" data-id=\"e54eb50\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c6ded84 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"c6ded84\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ed9885e e-flex e-con-boxed e-con e-parent\" data-id=\"ed9885e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-07d2319 e-con-full e-flex e-con e-child\" data-id=\"07d2319\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-df13826 e-con-full e-flex e-con e-child\" data-id=\"df13826\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-178bf79 elementor-widget elementor-widget-image\" data-id=\"178bf79\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/af.agency\/wp-content\/uploads\/2024\/01\/logo_vw.svg\" class=\"attachment-full size-full wp-image-9904\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b387ad1 elementor-widget elementor-widget-heading\" data-id=\"b387ad1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Digital transformation of Volkswagen Aftersales services<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae4bf94 elementor-widget elementor-widget-text-editor\" data-id=\"ae4bf94\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tOur goal was to develop new after-sales communication channels and introduce the VW brand to the digital world by implementing a number of integrated campaigns.\u200b\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73c5144 custom-style-list elementor-widget elementor-widget-text-editor\" data-id=\"73c5144\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n \t<li>Over 100 completed campaigns.\u200b<\/li>\n \t<li>Channels: GDN, SoMe, Meta, Outdoor, Radio, BTL, Direct, Print.<\/li>\n \t<li>Creating websites that allow personalization of services, offer a high user experience and promote VW brand products at the same time.<\/li>\n \t<li> Over 90% of the brand&#8217;s dealers involved.<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c7c13a2 e-flex e-con-boxed e-con e-child\" data-id=\"c7c13a2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-07fff4c e-con-full e-flex e-con e-child\" data-id=\"07fff4c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-96a47ba elementor-widget elementor-widget-text-editor\" data-id=\"96a47ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>COMMUNICATION STRATEGY<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d48ba49 elementor-widget elementor-widget-text-editor\" data-id=\"d48ba49\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>INTEGRATED CAMPAIGNS<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5dd5f1f elementor-widget elementor-widget-text-editor\" data-id=\"5dd5f1f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>CONTENT MARKETING<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fdd8304 elementor-widget elementor-widget-text-editor\" data-id=\"fdd8304\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>WEBSITE DESIGN<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b72f9a5 elementor-widget elementor-widget-text-editor\" data-id=\"b72f9a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>BTL\/ATL<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2a35110 e-con-full e-flex e-con e-child\" data-id=\"2a35110\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fcbb7d7 e-flex e-con-boxed e-con e-parent\" data-id=\"fcbb7d7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1ee5839 elementor-widget elementor-widget-image\" data-id=\"1ee5839\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/af.agency\/wp-content\/uploads\/2024\/01\/af20_big_case_study_vw_aso_02.png\" class=\"attachment-full size-full wp-image-11714\" alt=\"\" srcset=\"https:\/\/af.agency\/wp-content\/uploads\/2024\/01\/af20_big_case_study_vw_aso_02.png 1920w, https:\/\/af.agency\/wp-content\/uploads\/2024\/01\/af20_big_case_study_vw_aso_02-300x169.png 300w, https:\/\/af.agency\/wp-content\/uploads\/2024\/01\/af20_big_case_study_vw_aso_02-1024x576.png 1024w, https:\/\/af.agency\/wp-content\/uploads\/2024\/01\/af20_big_case_study_vw_aso_02-768x432.png 768w, https:\/\/af.agency\/wp-content\/uploads\/2024\/01\/af20_big_case_study_vw_aso_02-1536x864.png 1536w, https:\/\/af.agency\/wp-content\/uploads\/2024\/01\/af20_big_case_study_vw_aso_02-1568x882.png 1568w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" style=\"width:100%;height:56.25%;max-width:1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fe09dd5 e-flex e-con-boxed e-con e-parent\" data-id=\"fe09dd5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8e226c7 elementor-widget elementor-widget-heading\" data-id=\"8e226c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Marketing activities for close to 80 authorized dealerships of Volkswagen in Poland up to 2015 were mainly focused on traditional BTL services. Facing a challenge, which was to re-establish an integrated, centralised communication of the aftersales segment between the dealer network and the brand's HQ, we quickly dedicated ourselves to switch to digital and new media channels.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-42e9c5a e-flex e-con-boxed e-con e-parent\" data-id=\"42e9c5a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-345326d elementor-widget elementor-widget-image\" data-id=\"345326d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/af.agency\/wp-content\/uploads\/2024\/01\/af20_big_case_study_vw_aso_03.png\" class=\"attachment-full size-full wp-image-11715\" alt=\"\" srcset=\"https:\/\/af.agency\/wp-content\/uploads\/2024\/01\/af20_big_case_study_vw_aso_03.png 1920w, https:\/\/af.agency\/wp-content\/uploads\/2024\/01\/af20_big_case_study_vw_aso_03-300x169.png 300w, https:\/\/af.agency\/wp-content\/uploads\/2024\/01\/af20_big_case_study_vw_aso_03-1024x576.png 1024w, https:\/\/af.agency\/wp-content\/uploads\/2024\/01\/af20_big_case_study_vw_aso_03-768x432.png 768w, https:\/\/af.agency\/wp-content\/uploads\/2024\/01\/af20_big_case_study_vw_aso_03-1536x864.png 1536w, https:\/\/af.agency\/wp-content\/uploads\/2024\/01\/af20_big_case_study_vw_aso_03-1568x882.png 1568w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" style=\"width:100%;height:56.25%;max-width:1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dca5743 e-flex e-con-boxed e-con e-parent\" data-id=\"dca5743\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1adbf4b e-con-full e-flex e-con e-child\" data-id=\"1adbf4b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-85e2fe0 e-con-full e-flex e-con e-child\" data-id=\"85e2fe0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-81a5f03 elementor-widget elementor-widget-heading\" data-id=\"81a5f03\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Challenge 1:\nFirst digital steps\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cd26c99 e-con-full e-flex e-con e-child\" data-id=\"cd26c99\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d0f2813 custom-style-list elementor-widget elementor-widget-text-editor\" data-id=\"d0f2813\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tThe first phase of our collaboration concentrated on in-depth analysis and discovering the uniqueness of the aftersales services themselves. Challenged with strong attachment to well known, traditional means of communication by the market leaders of the automotive industry, we began with network education and consistent introduction of revolutionary format of dealer marketing tools. Central creative platform was established, which resulted in dedicated key visuals, websites, print and POS materials. This led to new ways of active sales campaigns, which were launched based on top aftersales services taking into consideration seasonal points of interest and personalised target group preferences.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3bec987 e-flex e-con-boxed e-con e-parent\" data-id=\"3bec987\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d162bbf elementor-widget elementor-widget-image\" data-id=\"d162bbf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/af.agency\/wp-content\/uploads\/2024\/01\/af20_big_case_study_vw_aso_04.png\" class=\"attachment-full size-full wp-image-11716\" alt=\"\" srcset=\"https:\/\/af.agency\/wp-content\/uploads\/2024\/01\/af20_big_case_study_vw_aso_04.png 1920w, https:\/\/af.agency\/wp-content\/uploads\/2024\/01\/af20_big_case_study_vw_aso_04-300x169.png 300w, https:\/\/af.agency\/wp-content\/uploads\/2024\/01\/af20_big_case_study_vw_aso_04-1024x576.png 1024w, https:\/\/af.agency\/wp-content\/uploads\/2024\/01\/af20_big_case_study_vw_aso_04-768x432.png 768w, https:\/\/af.agency\/wp-content\/uploads\/2024\/01\/af20_big_case_study_vw_aso_04-1536x864.png 1536w, https:\/\/af.agency\/wp-content\/uploads\/2024\/01\/af20_big_case_study_vw_aso_04-1568x882.png 1568w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" style=\"width:100%;height:56.25%;max-width:1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bbeb3bb e-flex e-con-boxed e-con e-parent\" data-id=\"bbeb3bb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1b33f3f e-con-full e-flex e-con e-child\" data-id=\"1b33f3f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-202b710 e-con-full e-flex e-con e-child\" data-id=\"202b710\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-82436d7 elementor-widget elementor-widget-heading\" data-id=\"82436d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Challenge 2: Customer Journey tools development\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ae54e21 e-con-full e-flex e-con e-child\" data-id=\"ae54e21\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-47e84ad custom-style-list elementor-widget elementor-widget-text-editor\" data-id=\"47e84ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tBy 2017, taking into account the growing meaning of personalisation, role of emotions and the whole Customer Journey in marketing, a new creative concept was launched. Key indicators? Well known digital customer touch points, focus on positive, high quality services, using emotions to build dedicated offers to drivers.\n<br\/><br\/>\n\nWith the help of field research and client workshops, we began executing the communication strategy using upselling user experiences, which are used by our team up to date.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1133e39 e-flex e-con-boxed e-con e-parent\" data-id=\"1133e39\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f943f7f elementor-widget elementor-widget-image\" data-id=\"f943f7f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/af.agency\/wp-content\/uploads\/2024\/01\/af20_big_case_study_vw_aso_05-1.png\" class=\"attachment-full size-full wp-image-19791\" alt=\"\" srcset=\"https:\/\/af.agency\/wp-content\/uploads\/2024\/01\/af20_big_case_study_vw_aso_05-1.png 1920w, https:\/\/af.agency\/wp-content\/uploads\/2024\/01\/af20_big_case_study_vw_aso_05-1-300x169.png 300w, https:\/\/af.agency\/wp-content\/uploads\/2024\/01\/af20_big_case_study_vw_aso_05-1-1024x576.png 1024w, https:\/\/af.agency\/wp-content\/uploads\/2024\/01\/af20_big_case_study_vw_aso_05-1-768x432.png 768w, https:\/\/af.agency\/wp-content\/uploads\/2024\/01\/af20_big_case_study_vw_aso_05-1-1536x864.png 1536w, https:\/\/af.agency\/wp-content\/uploads\/2024\/01\/af20_big_case_study_vw_aso_05-1-1568x882.png 1568w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" style=\"width:100%;height:56.25%;max-width:1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ad050b5 e-flex e-con-boxed e-con e-parent\" data-id=\"ad050b5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8d97e2d e-con-full e-flex e-con e-child\" data-id=\"8d97e2d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-a796e70 e-con-full e-flex e-con e-child\" data-id=\"a796e70\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-411cdad elementor-widget elementor-widget-heading\" data-id=\"411cdad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Challenge 3: Dealer network support<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c678624 e-con-full e-flex e-con e-child\" data-id=\"c678624\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d8d594b custom-style-list elementor-widget elementor-widget-text-editor\" data-id=\"d8d594b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tRegular marketing activities use generated dealer toolkits to support local dealerships at multi-channel communication in the press, radio, outdoor and digital. All in line with centralised brand identity guidelines at each point of sales.\n<br\/><br\/>\n\nTo attract customers each dealer has access to dedicated vouchers to its customers, who via a dedicated generator obtain personalised offers directly on the Volkswagen Aftersales website.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-55705dc e-flex e-con-boxed e-con e-parent\" data-id=\"55705dc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8faa5d1 e-con-full e-flex e-con e-child\" data-id=\"8faa5d1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-ee173c6 e-con-full e-flex e-con e-child\" data-id=\"ee173c6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2bc0349 elementor-widget elementor-widget-heading\" data-id=\"2bc0349\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Challenge 4: Stay ahead<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7ac39f7 e-con-full e-flex e-con e-child\" data-id=\"7ac39f7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-994dbd9 custom-style-list elementor-widget elementor-widget-text-editor\" data-id=\"994dbd9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tOwn experience content for customers is key to developing an expert image to Volkswagen drivers. Each new car owner is supplied with a unique, personalised welcome movie, an interactive video attached directly to emails sent to customer after purchase. The movie holds information about the product, chosen accessories and features as well as additional, recommended services. All linked to external websites, where even more personalised content has been prepared, to make the experience as complete as possible.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Automotive We create solutions that support the development and image of the automotive industry. The comprehensive approach has allowed us to create a range of customized projects for brands. Digital transformation of Volkswagen Aftersales services Our goal was to develop new after-sales communication channels and introduce the VW brand to the digital world by implementing&hellip; <a class=\"more-link\" href=\"https:\/\/af.agency\/en\/work\/digital-transformation-of-volkswagen-aftersales-services\/\">Continue reading <span class=\"screen-reader-text\">Digital transformation of Volkswagen Aftersales services<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":20934,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[13,135,140,12],"tags":[141],"tag-marki":[158],"tag-wiedza":[],"class_list":["post-21474","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wszystkie","category-all","category-experiences","category-sprzedaz","tag-automotive-en","tag-marki-volkswagen-en","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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