{"id":21498,"date":"2024-01-05T13:53:03","date_gmt":"2024-01-05T12:53:03","guid":{"rendered":"https:\/\/af.agency\/realizacje\/for-fans-from-fans-vws-content-campaign\/"},"modified":"2024-02-11T14:42:04","modified_gmt":"2024-02-11T13:42:04","slug":"for-fans-from-fans-vws-content-campaign","status":"publish","type":"post","link":"https:\/\/af.agency\/en\/work\/for-fans-from-fans-vws-content-campaign\/","title":{"rendered":"For fans from fans: VW&#8217;s content campaign"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"21498\" class=\"elementor elementor-21498 elementor-11873\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3b37b9f e-flex e-con-boxed e-con e-parent\" data-id=\"3b37b9f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6eb4944 elementor-widget elementor-widget-spacer\" data-id=\"6eb4944\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-abd04d1 e-con-full e-flex e-con e-parent\" data-id=\"abd04d1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-67b27a4 elementor-widget elementor-widget-breadcrumbs\" data-id=\"67b27a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p id=\"breadcrumbs\"><span><span><a href=\"https:\/\/af.agency\/en\/\">Home page<\/a><\/span><\/span><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d55dad7 elementor-widget elementor-widget-heading\" data-id=\"d55dad7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Automotive<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2e382f elementor-widget elementor-widget-text-editor\" data-id=\"f2e382f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We create solutions that support the development and image of the automotive industry. The comprehensive approach has allowed us to create a range of customized projects for brands.  <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e54eb50 e-flex e-con-boxed e-con e-parent\" data-id=\"e54eb50\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c6ded84 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"c6ded84\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ed9885e e-flex e-con-boxed e-con e-parent\" data-id=\"ed9885e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-07d2319 e-con-full e-flex e-con e-child\" data-id=\"07d2319\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-df13826 e-con-full e-flex e-con e-child\" data-id=\"df13826\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-178bf79 elementor-widget elementor-widget-image\" data-id=\"178bf79\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/af.agency\/wp-content\/uploads\/2024\/01\/logo_vw.svg\" class=\"attachment-full size-full wp-image-9904\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b387ad1 elementor-widget elementor-widget-heading\" data-id=\"b387ad1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">For fans from fans: VW's content campaign<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae4bf94 elementor-widget elementor-widget-text-editor\" data-id=\"ae4bf94\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The &#8220;Make yourself comfortable, you&#8217;re at home!&#8221; campaign created by Volkswagen fans and experts selected through an unconventional casting call via the brand&#8217;s social media, encouraging people to buy genuine accessories and take advantage of VW&#8217;s service offerings.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73c5144 custom-style-list elementor-widget elementor-widget-text-editor\" data-id=\"73c5144\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n \t<li>10 videos (including 3 service videos and 5 accessory videos).\n<\/li>\n \t<li>Custom storytelling: the videos were created with the creative input of the people involved (fans of the brand), and were produced with their help.<\/li>\n \t<li>The result of our work is an accessible, understandable and interesting narrative that presents Volkswagen&#8217;s offerings.<\/li>\n \t<li>Dedicated to the resulting video content landing page and communication media.<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c7c13a2 e-flex e-con-boxed e-con e-child\" data-id=\"c7c13a2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-07fff4c e-con-full e-flex e-con e-child\" data-id=\"07fff4c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-96a47ba elementor-widget elementor-widget-text-editor\" data-id=\"96a47ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>PHOTO\/VIDEO PRODUCTION<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d48ba49 elementor-widget elementor-widget-text-editor\" data-id=\"d48ba49\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>INTEGRATED CAMPAIGNS<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5dd5f1f elementor-widget elementor-widget-text-editor\" data-id=\"5dd5f1f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>CONTENT MARKETING<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2a35110 e-con-full e-flex e-con e-child\" data-id=\"2a35110\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fcbb7d7 e-flex e-con-boxed e-con e-parent\" data-id=\"fcbb7d7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1ee5839 elementor-widget elementor-widget-image\" data-id=\"1ee5839\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/af.agency\/wp-content\/uploads\/2024\/01\/af20_big_case_study_vw_kamania_conetntowa_02.png\" class=\"attachment-full size-full wp-image-11876\" alt=\"\" srcset=\"https:\/\/af.agency\/wp-content\/uploads\/2024\/01\/af20_big_case_study_vw_kamania_conetntowa_02.png 1920w, https:\/\/af.agency\/wp-content\/uploads\/2024\/01\/af20_big_case_study_vw_kamania_conetntowa_02-300x169.png 300w, https:\/\/af.agency\/wp-content\/uploads\/2024\/01\/af20_big_case_study_vw_kamania_conetntowa_02-1024x576.png 1024w, https:\/\/af.agency\/wp-content\/uploads\/2024\/01\/af20_big_case_study_vw_kamania_conetntowa_02-768x432.png 768w, https:\/\/af.agency\/wp-content\/uploads\/2024\/01\/af20_big_case_study_vw_kamania_conetntowa_02-1536x864.png 1536w, https:\/\/af.agency\/wp-content\/uploads\/2024\/01\/af20_big_case_study_vw_kamania_conetntowa_02-1568x882.png 1568w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" style=\"width:100%;height:56.25%;max-width:1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fe09dd5 e-flex e-con-boxed e-con e-parent\" data-id=\"fe09dd5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8e226c7 elementor-widget elementor-widget-heading\" data-id=\"8e226c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Building engagement and creating communities around products and services requires finding more and more unusual solutions. That's why the content campaign we've prepared for Volkswagen after-sales service has only been supported by the brand. It was entirely realized by fans of the brand \u2013 owners of cars they use daily. Find out what challenges we faced during the process.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0695347 e-flex e-con-boxed e-con e-parent\" data-id=\"0695347\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dbf5c78 elementor-widget elementor-widget-video\" data-id=\"dbf5c78\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=C3jqJPEIEEA&amp;list=PLP4vm78TnnMiE4ZiZ-Bn09kZ5sJBkBmrc&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-42e9c5a e-flex e-con-boxed e-con e-parent\" data-id=\"42e9c5a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-345326d elementor-widget elementor-widget-image\" data-id=\"345326d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/af.agency\/wp-content\/uploads\/2024\/01\/af20_big_case_study_vw_kamania_conetntowa_03.png\" class=\"attachment-full size-full wp-image-11877\" alt=\"\" srcset=\"https:\/\/af.agency\/wp-content\/uploads\/2024\/01\/af20_big_case_study_vw_kamania_conetntowa_03.png 1920w, https:\/\/af.agency\/wp-content\/uploads\/2024\/01\/af20_big_case_study_vw_kamania_conetntowa_03-300x169.png 300w, https:\/\/af.agency\/wp-content\/uploads\/2024\/01\/af20_big_case_study_vw_kamania_conetntowa_03-1024x576.png 1024w, https:\/\/af.agency\/wp-content\/uploads\/2024\/01\/af20_big_case_study_vw_kamania_conetntowa_03-768x432.png 768w, https:\/\/af.agency\/wp-content\/uploads\/2024\/01\/af20_big_case_study_vw_kamania_conetntowa_03-1536x864.png 1536w, https:\/\/af.agency\/wp-content\/uploads\/2024\/01\/af20_big_case_study_vw_kamania_conetntowa_03-1568x882.png 1568w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" style=\"width:100%;height:56.25%;max-width:1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dca5743 e-flex e-con-boxed e-con e-parent\" data-id=\"dca5743\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1adbf4b e-con-full e-flex e-con e-child\" data-id=\"1adbf4b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-85e2fe0 e-con-full e-flex e-con e-child\" data-id=\"85e2fe0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-81a5f03 elementor-widget elementor-widget-heading\" data-id=\"81a5f03\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Challenge 1: Finding brand ambassadors<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cd26c99 e-con-full e-flex e-con e-child\" data-id=\"cd26c99\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d0f2813 custom-style-list elementor-widget elementor-widget-text-editor\" data-id=\"d0f2813\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tA unique campaign required finding innovation in reaching the right people to participate in it. The bar was suspended high \u2013 people which were to be selected, will give our actions authenticity and sincerity. So we decided to abandon traditional casting in favor of reaching to the fans and users of Volkswagen cars.\n<br\/><br\/>\n\nThey were selected thanks to a meticulous analysis of the client&#8217;s social media. We took into account their activity and engagement. Thanks to these conditions, we were able to select a few people that we invited to the initial collaboration, and based on the video business cards they sent, we&#8217;ve identified the characters that match the campaign. They became: Iwona and Tomek, a married couple of wedding reporters, and Natalia, a barista who runs her own coffee roastery and is the Polish Barista Champion. \n\n<br\/><br\/>\nThe people found are not only users of Volkswagen cars, but also enthusiasts of activities that they deal with on a daily basis. By this, the video materials prepared at a further stage of the work gained an intriguing storytelling.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-42b342d e-flex e-con-boxed e-con e-parent\" data-id=\"42b342d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-05c4f1b elementor-widget elementor-widget-image\" data-id=\"05c4f1b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/af.agency\/wp-content\/uploads\/2024\/01\/af20_big_case_study_vw_kamania_conetntowa_04-1.png\" class=\"attachment-full size-full wp-image-14329\" alt=\"\" srcset=\"https:\/\/af.agency\/wp-content\/uploads\/2024\/01\/af20_big_case_study_vw_kamania_conetntowa_04-1.png 1920w, https:\/\/af.agency\/wp-content\/uploads\/2024\/01\/af20_big_case_study_vw_kamania_conetntowa_04-1-300x169.png 300w, https:\/\/af.agency\/wp-content\/uploads\/2024\/01\/af20_big_case_study_vw_kamania_conetntowa_04-1-1024x576.png 1024w, https:\/\/af.agency\/wp-content\/uploads\/2024\/01\/af20_big_case_study_vw_kamania_conetntowa_04-1-768x432.png 768w, https:\/\/af.agency\/wp-content\/uploads\/2024\/01\/af20_big_case_study_vw_kamania_conetntowa_04-1-1536x864.png 1536w, https:\/\/af.agency\/wp-content\/uploads\/2024\/01\/af20_big_case_study_vw_kamania_conetntowa_04-1-1568x882.png 1568w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" style=\"width:100%;height:56.25%;max-width:1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5b03159 e-flex e-con-boxed e-con e-parent\" data-id=\"5b03159\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d9f36f8 e-con-full e-flex e-con e-child\" data-id=\"d9f36f8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-3f023d7 e-con-full e-flex e-con e-child\" data-id=\"3f023d7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ae51d09 elementor-widget elementor-widget-heading\" data-id=\"ae51d09\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Challenge 2: Different people, different perspectives<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-afadf27 e-con-full e-flex e-con e-child\" data-id=\"afadf27\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1035342 custom-style-list elementor-widget elementor-widget-text-editor\" data-id=\"1035342\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tThe selection of people who differ not only in their profession, but also in their lifestyle, the model of the car used or the place where they live every day, allowed us to achieve multi-voice:\n\n<br\/><br\/>\n\nIwona and Tomek &#8211; users of a Volkswagen Golf 7 &#8211; became the heroes of a family and home series featuring their daughter, Jagna. They describe the world of the brand from the perspective of parents, paying attention to their authentic needs;\n\nNatalia Kwiatkowska &#8211; a Volkswagen Golf GTI user &#8211; invites viewers into her world &#8211; entrepreneurial, passionate, dynamic and abundant with inspiring activities.\n\n<br\/><br\/>\nDifferent perspectives allow you to reach a wide audience, and from the characters themselves have made the best ambassadors of the Volkswagen brand.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3bec987 e-flex e-con-boxed e-con e-parent\" data-id=\"3bec987\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d162bbf elementor-widget elementor-widget-image\" data-id=\"d162bbf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/af.agency\/wp-content\/uploads\/2024\/01\/af20_big_case_study_vw_kamania_conetntowa_06-1.png\" class=\"attachment-full size-full wp-image-14330\" alt=\"\" srcset=\"https:\/\/af.agency\/wp-content\/uploads\/2024\/01\/af20_big_case_study_vw_kamania_conetntowa_06-1.png 1920w, https:\/\/af.agency\/wp-content\/uploads\/2024\/01\/af20_big_case_study_vw_kamania_conetntowa_06-1-300x169.png 300w, https:\/\/af.agency\/wp-content\/uploads\/2024\/01\/af20_big_case_study_vw_kamania_conetntowa_06-1-1024x576.png 1024w, https:\/\/af.agency\/wp-content\/uploads\/2024\/01\/af20_big_case_study_vw_kamania_conetntowa_06-1-768x432.png 768w, https:\/\/af.agency\/wp-content\/uploads\/2024\/01\/af20_big_case_study_vw_kamania_conetntowa_06-1-1536x864.png 1536w, https:\/\/af.agency\/wp-content\/uploads\/2024\/01\/af20_big_case_study_vw_kamania_conetntowa_06-1-1568x882.png 1568w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" style=\"width:100%;height:56.25%;max-width:1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ba5fe64 e-flex e-con-boxed e-con e-parent\" data-id=\"ba5fe64\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-cdc4163 e-con-full e-flex e-con e-child\" data-id=\"cdc4163\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-7e87561 e-con-full e-flex e-con e-child\" data-id=\"7e87561\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3e1a531 elementor-widget elementor-widget-heading\" data-id=\"3e1a531\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Challenge 3: Extracting authenticity from product reviews\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-68536a5 e-con-full e-flex e-con e-child\" data-id=\"68536a5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b484e7c custom-style-list elementor-widget elementor-widget-text-editor\" data-id=\"b484e7c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tAfter selecting the topics of the episodes and assigning them to specific characters, there was a shipment of the product for review, which were Original Volkswagen accessories\u00ae. Collecting opinions from Iwona, Tomek and Natalia about the accessories being tested, combined with interviews, made it possible to prepare draft pre-recordings that take into account the real user experience. These were nottypical, rigid scenarios. Working on video content required flexibility, mobility and space for spontaneous ideas that were already on the film set itself.\n<br\/><br\/>\n\nImportantly, it was implemented largely in the natural surroundings of the characters. Natalia shows viewers her own high-quality coffee roastery, which she runs together with her partner in Olsztyn. In turn, Iwona and Tomek invite you to their apartment, where they talk about their lives and how the car they chosen responds to the needs their of marriage. Because of that, it became possible at the start to extract authenticity, which is a value for the final recipients of content.\n<br\/><br\/>\n\nIn preparing the content campaign for the Volkswagen brand, we have given up on involving a professional film crew. Iwona and Tomek, professional reporters, also stood on the other side of the camera, recording some of the episodes. On the film set itself, leading role was our characters and their spontaneous ideas. The creativity we experienced on set made sure we were right to choose the right people for the campaign.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-018abdf e-flex e-con-boxed e-con e-parent\" data-id=\"018abdf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c659ca4 elementor-widget elementor-widget-image\" data-id=\"c659ca4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/af.agency\/wp-content\/uploads\/2024\/01\/af20_big_case_study_vw_kamania_conetntowa_09.png\" class=\"attachment-full size-full wp-image-14331\" alt=\"\" srcset=\"https:\/\/af.agency\/wp-content\/uploads\/2024\/01\/af20_big_case_study_vw_kamania_conetntowa_09.png 1920w, https:\/\/af.agency\/wp-content\/uploads\/2024\/01\/af20_big_case_study_vw_kamania_conetntowa_09-300x169.png 300w, https:\/\/af.agency\/wp-content\/uploads\/2024\/01\/af20_big_case_study_vw_kamania_conetntowa_09-1024x576.png 1024w, https:\/\/af.agency\/wp-content\/uploads\/2024\/01\/af20_big_case_study_vw_kamania_conetntowa_09-768x432.png 768w, https:\/\/af.agency\/wp-content\/uploads\/2024\/01\/af20_big_case_study_vw_kamania_conetntowa_09-1536x864.png 1536w, https:\/\/af.agency\/wp-content\/uploads\/2024\/01\/af20_big_case_study_vw_kamania_conetntowa_09-1568x882.png 1568w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" style=\"width:100%;height:56.25%;max-width:1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d045bc7 e-flex e-con-boxed e-con e-parent\" data-id=\"d045bc7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3081cda e-con-full e-flex e-con e-child\" data-id=\"3081cda\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6ded511 e-con-full e-flex e-con e-child\" data-id=\"6ded511\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4a1cc62 elementor-widget elementor-widget-heading\" data-id=\"4a1cc62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Challenge 4: Expert advice provided in an accessible way<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bf5a8f3 e-con-full e-flex e-con e-child\" data-id=\"bf5a8f3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-487c797 custom-style-list elementor-widget elementor-widget-text-editor\" data-id=\"487c797\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tThe content campaign for the Volkswagen brand is not only reviews of brand accessories, but also service sections that pay attention to the correct operation of the car on a daily basis, the rules of safe driving and ways to extend the life of the vehicle.\n\n<br\/><br\/> \n\nTo include the educational message of the prepared films \u2013 Iwona, Tomek and Natalia gained the substantive support of specialists. The plan therefore included a long-time Volkswagen Authorized Service Technician, a product trainer and an instructor in driving technology improvement. The characters had the opportunity to ask them questions that have always bothered them, as well as to deal with popular myths. \n\n<br\/><br\/>\nIwona, Tomek and Natalia were invited to the Pozna\u0144 ASO, where they could find out how \u2013 step by step \u2013 the process of carrying out various service services looks like. The implementation of one of the sections took place in the driving improvement center, where a specialist shared ways to drive safe in winter. Another was recorded in a car wash where a product trainer shared his extensive knowledge of proper car care.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9dd5455 e-flex e-con-boxed e-con e-parent\" data-id=\"9dd5455\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dd6e105 elementor-widget elementor-widget-image\" data-id=\"dd6e105\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/af.agency\/wp-content\/uploads\/2024\/01\/af20_big_case_study_vw_kamania_conetntowa_07.png\" class=\"attachment-full size-full wp-image-14332\" alt=\"\" srcset=\"https:\/\/af.agency\/wp-content\/uploads\/2024\/01\/af20_big_case_study_vw_kamania_conetntowa_07.png 1920w, https:\/\/af.agency\/wp-content\/uploads\/2024\/01\/af20_big_case_study_vw_kamania_conetntowa_07-300x169.png 300w, https:\/\/af.agency\/wp-content\/uploads\/2024\/01\/af20_big_case_study_vw_kamania_conetntowa_07-1024x576.png 1024w, https:\/\/af.agency\/wp-content\/uploads\/2024\/01\/af20_big_case_study_vw_kamania_conetntowa_07-768x432.png 768w, https:\/\/af.agency\/wp-content\/uploads\/2024\/01\/af20_big_case_study_vw_kamania_conetntowa_07-1536x864.png 1536w, https:\/\/af.agency\/wp-content\/uploads\/2024\/01\/af20_big_case_study_vw_kamania_conetntowa_07-1568x882.png 1568w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" style=\"width:100%;height:56.25%;max-width:1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0b11dc2 e-flex e-con-boxed e-con e-parent\" data-id=\"0b11dc2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5a85320 e-con-full e-flex e-con e-child\" data-id=\"5a85320\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-4cdac23 e-con-full e-flex e-con e-child\" data-id=\"4cdac23\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-440070a elementor-widget elementor-widget-heading\" data-id=\"440070a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Challenge 5: Promoting content campaign<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8eee4f0 e-con-full e-flex e-con e-child\" data-id=\"8eee4f0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ed735e4 custom-style-list elementor-widget elementor-widget-text-editor\" data-id=\"ed735e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tDuring the promotion process of the content campaign, the slogan that constitutes its theme &#8220;Make yourself happy \u2013 you are at home&#8221; was chosen. Prepared video content also received its own landing page &#8220;Service and accessories through the eyes of fans&#8221;.\n \n<br\/><br\/>\nOn it, too, there are extensive descriptions of creations, in which storytelling plays an important role. These are the real stories of authentic users of Volkswagen cars, Volkswagen genuine accessories\u00ae and people using Volkswagen Authorized Services \u2013 deeply anchored in their everyday life.\n\n<br\/><br\/>\nThe completed campaign can be seen at:\nhttps:\/\/www.volkswagen.pl\/pl\/swiat-volkswagena\/magazine\/serwis-i-akcesoria-oczami-fanow.html\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-56b83b9 e-flex e-con-boxed e-con e-parent\" data-id=\"56b83b9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e3c7392 elementor-widget elementor-widget-image\" data-id=\"e3c7392\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/af.agency\/wp-content\/uploads\/2024\/01\/af20_big_case_study_vw_kamania_conetntowa_08.png\" class=\"attachment-full size-full wp-image-14333\" alt=\"\" srcset=\"https:\/\/af.agency\/wp-content\/uploads\/2024\/01\/af20_big_case_study_vw_kamania_conetntowa_08.png 1920w, https:\/\/af.agency\/wp-content\/uploads\/2024\/01\/af20_big_case_study_vw_kamania_conetntowa_08-300x169.png 300w, https:\/\/af.agency\/wp-content\/uploads\/2024\/01\/af20_big_case_study_vw_kamania_conetntowa_08-1024x576.png 1024w, https:\/\/af.agency\/wp-content\/uploads\/2024\/01\/af20_big_case_study_vw_kamania_conetntowa_08-768x432.png 768w, https:\/\/af.agency\/wp-content\/uploads\/2024\/01\/af20_big_case_study_vw_kamania_conetntowa_08-1536x864.png 1536w, https:\/\/af.agency\/wp-content\/uploads\/2024\/01\/af20_big_case_study_vw_kamania_conetntowa_08-1568x882.png 1568w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" style=\"width:100%;height:56.25%;max-width:1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Automotive We create solutions that support the development and image of the automotive industry. The comprehensive approach has allowed us to create a range of customized projects for brands. For fans from fans: VW&#8217;s content campaign The &#8220;Make yourself comfortable, you&#8217;re at home!&#8221; campaign created by Volkswagen fans and experts selected through an unconventional casting&hellip; <a class=\"more-link\" href=\"https:\/\/af.agency\/en\/work\/for-fans-from-fans-vws-content-campaign\/\">Continue reading <span class=\"screen-reader-text\">For fans from fans: VW&#8217;s content campaign<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":20932,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[13,135,140,12],"tags":[141],"tag-marki":[158],"tag-wiedza":[],"class_list":["post-21498","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wszystkie","category-all","category-experiences","category-sprzedaz","tag-automotive-en","tag-marki-volkswagen-en","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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