{"id":21512,"date":"2024-01-03T11:23:37","date_gmt":"2024-01-03T10:23:37","guid":{"rendered":"https:\/\/af.agency\/realizacje\/visual-brand-communication\/"},"modified":"2024-02-07T08:27:37","modified_gmt":"2024-02-07T07:27:37","slug":"visual-brand-communication","status":"publish","type":"post","link":"https:\/\/af.agency\/en\/work\/visual-brand-communication\/","title":{"rendered":"Visual brand communication"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"21512\" class=\"elementor elementor-21512 elementor-9967\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3b37b9f e-flex e-con-boxed e-con e-parent\" data-id=\"3b37b9f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6eb4944 elementor-widget elementor-widget-spacer\" data-id=\"6eb4944\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-abd04d1 e-con-full e-flex e-con e-parent\" data-id=\"abd04d1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-67b27a4 elementor-widget elementor-widget-breadcrumbs\" data-id=\"67b27a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p id=\"breadcrumbs\"><span><span><a href=\"https:\/\/af.agency\/en\/\">Home page<\/a><\/span><\/span><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d55dad7 elementor-widget elementor-widget-heading\" data-id=\"d55dad7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FMCG<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2e382f elementor-widget elementor-widget-text-editor\" data-id=\"f2e382f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The fast-moving consumer goods industry requires decisive action to distinguish the brand from the numerous competitors, so we designed many creative, original and strategic solutions to activate consumers.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e54eb50 e-flex e-con-boxed e-con e-parent\" data-id=\"e54eb50\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c6ded84 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"c6ded84\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ed9885e e-flex e-con-boxed e-con e-parent\" data-id=\"ed9885e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-07d2319 e-con-full e-flex e-con e-child\" data-id=\"07d2319\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-df13826 e-con-full e-flex e-con e-child\" data-id=\"df13826\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-178bf79 elementor-widget elementor-widget-image\" data-id=\"178bf79\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/af.agency\/wp-content\/uploads\/2023\/12\/logo_int-paper.svg\" class=\"attachment-full size-full wp-image-9506\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b387ad1 elementor-widget elementor-widget-heading\" data-id=\"b387ad1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Visual brand communication<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae4bf94 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"ae4bf94\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Preparation of graphic concepts for the brand, which refreshed the character of the existing branding.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73c5144 custom-style-list elementor-widget elementor-widget-text-editor\" data-id=\"73c5144\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n \t<li>Showing how to interpret the brand.  <\/li>\n \t<li>Preparing a new narrative in visual communication.<\/li>\n \t<li>Design of product key visuals.<\/li>\n \t<li>Preparation of graphic motifs and their variants.<\/li>\n<li>Creating a recognizable brand slogan.<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c7c13a2 e-flex e-con-boxed e-con e-child\" data-id=\"c7c13a2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-07fff4c e-con-full e-flex e-con e-child\" data-id=\"07fff4c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fdd8304 elementor-widget elementor-widget-text-editor\" data-id=\"fdd8304\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>BRAND STRATEGY<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f0529f5 elementor-widget elementor-widget-text-editor\" data-id=\"f0529f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>CORPORATE IDENTITY<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7ef2c3 elementor-widget elementor-widget-text-editor\" data-id=\"b7ef2c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>COMMUNICATION STRATEGY<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2a35110 e-con-full e-flex e-con e-child\" data-id=\"2a35110\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fcbb7d7 e-flex e-con-boxed e-con e-parent\" data-id=\"fcbb7d7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1ee5839 elementor-widget elementor-widget-image\" data-id=\"1ee5839\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/af.agency\/wp-content\/uploads\/2024\/01\/afagency_small_case_study_pol_branding.png\" class=\"attachment-full size-full wp-image-13994\" alt=\"\" srcset=\"https:\/\/af.agency\/wp-content\/uploads\/2024\/01\/afagency_small_case_study_pol_branding.png 1920w, https:\/\/af.agency\/wp-content\/uploads\/2024\/01\/afagency_small_case_study_pol_branding-300x169.png 300w, https:\/\/af.agency\/wp-content\/uploads\/2024\/01\/afagency_small_case_study_pol_branding-1024x576.png 1024w, https:\/\/af.agency\/wp-content\/uploads\/2024\/01\/afagency_small_case_study_pol_branding-768x432.png 768w, https:\/\/af.agency\/wp-content\/uploads\/2024\/01\/afagency_small_case_study_pol_branding-1536x864.png 1536w, https:\/\/af.agency\/wp-content\/uploads\/2024\/01\/afagency_small_case_study_pol_branding-1568x882.png 1568w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" style=\"width:100%;height:56.25%;max-width:1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>FMCG The fast-moving consumer goods industry requires decisive action to distinguish the brand from the numerous competitors, so we designed many creative, original and strategic solutions to activate consumers. Visual brand communication Preparation of graphic concepts for the brand, which refreshed the character of the existing branding. Showing how to interpret the brand. Preparing a&hellip; <a class=\"more-link\" href=\"https:\/\/af.agency\/en\/work\/visual-brand-communication\/\">Continue reading <span class=\"screen-reader-text\">Visual brand communication<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":20915,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[135,149],"tags":[142],"tag-marki":[162],"tag-wiedza":[],"class_list":["post-21512","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all","category-brand","tag-fmcg-en","tag-marki-international-paper-en","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Visual brand communication - AF.agency<\/title>\n<meta name=\"description\" content=\"Preparation of graphic concepts for the POL brand, which refreshed the character of the existing branding and recognizable slogan.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/af.agency\/en\/work\/visual-brand-communication\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Visual brand communication - 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