{"id":25894,"date":"2025-02-25T14:59:18","date_gmt":"2025-02-25T13:59:18","guid":{"rendered":"https:\/\/af.agency\/realizacje\/green-transformation-in-orlen-bioevolution-branding\/"},"modified":"2026-01-07T12:33:38","modified_gmt":"2026-01-07T11:33:38","slug":"green-transformation-in-orlen-bioevolution-branding","status":"publish","type":"post","link":"https:\/\/af.agency\/en\/realizacje\/green-transformation-in-orlen-bioevolution-branding\/","title":{"rendered":"Green transformation in Orlen BioEvolution branding"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"25894\" class=\"elementor elementor-25894 elementor-25849\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3b37b9f e-flex e-con-boxed e-con e-parent\" data-id=\"3b37b9f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6eb4944 elementor-widget elementor-widget-spacer\" data-id=\"6eb4944\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-abd04d1 e-con-full e-flex e-con e-parent\" data-id=\"abd04d1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-67b27a4 elementor-widget elementor-widget-breadcrumbs\" data-id=\"67b27a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p id=\"breadcrumbs\"><span><span><a href=\"https:\/\/af.agency\/en\/\">Home page<\/a><\/span><\/span><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d55dad7 elementor-widget elementor-widget-heading\" data-id=\"d55dad7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Territorial &amp; Legal<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2e382f elementor-widget elementor-widget-text-editor\" data-id=\"f2e382f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We create a strategy that takes into account local conditions, thus designing consistent communication and&nbsp;activation of specific target groups.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e54eb50 e-flex e-con-boxed e-con e-parent\" data-id=\"e54eb50\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c6ded84 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"c6ded84\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ed9885e e-flex e-con-boxed e-con e-parent\" data-id=\"ed9885e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-07d2319 e-con-full e-flex e-con e-child\" data-id=\"07d2319\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-df13826 e-con-full e-flex e-con e-child\" data-id=\"df13826\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-178bf79 elementor-widget elementor-widget-image\" data-id=\"178bf79\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/af.agency\/wp-content\/uploads\/2025\/02\/biogazownia_logo.svg\" title=\"biogazownia_logo\" alt=\"biogazownia_logo\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b387ad1 elementor-widget elementor-widget-heading\" data-id=\"b387ad1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Green transformation in&nbsp;branding Orlen BioEvolution<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae4bf94 elementor-widget elementor-widget-text-editor\" data-id=\"ae4bf94\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>BioEvolution&#8217;s coherent communication strategy, highlighting&nbsp;green energy initiatives and&nbsp;defining clear rules for their visual identification.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73c5144 custom-style-list elementor-widget elementor-widget-text-editor\" data-id=\"73c5144\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n \t<li>Concept and logo design for green energy activities and pro-environmental initiatives.<\/li>\n \t<li>The use of a proprietary card generator made the production process more efficient.<\/li>\n \t<li>A document that includes a catalog of categories, activities and initiatives (with examples) that will be authorized to use the right to communicate using the new mark.<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c7c13a2 e-flex e-con-boxed e-con e-child\" data-id=\"c7c13a2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-07fff4c e-con-full e-flex e-con e-child\" data-id=\"07fff4c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2cd62c2 elementor-widget elementor-widget-text-editor\" data-id=\"2cd62c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>COMMUNICATION STRATEGY<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61b59c8 elementor-widget elementor-widget-text-editor\" data-id=\"61b59c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Corporate identity<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2a35110 e-con-full e-flex e-con e-child\" data-id=\"2a35110\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fcbb7d7 e-flex e-con-boxed e-con e-parent\" data-id=\"fcbb7d7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1ee5839 elementor-widget elementor-widget-image\" data-id=\"1ee5839\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/af.agency\/wp-content\/uploads\/2025\/02\/biogaz_01.jpg\" class=\"attachment-full size-full wp-image-25863\" alt=\"\" srcset=\"https:\/\/af.agency\/wp-content\/uploads\/2025\/02\/biogaz_01.jpg 1920w, https:\/\/af.agency\/wp-content\/uploads\/2025\/02\/biogaz_01-300x169.jpg 300w, https:\/\/af.agency\/wp-content\/uploads\/2025\/02\/biogaz_01-1024x576.jpg 1024w, https:\/\/af.agency\/wp-content\/uploads\/2025\/02\/biogaz_01-768x432.jpg 768w, https:\/\/af.agency\/wp-content\/uploads\/2025\/02\/biogaz_01-1536x864.jpg 1536w, https:\/\/af.agency\/wp-content\/uploads\/2025\/02\/biogaz_01-1568x882.jpg 1568w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" style=\"width:100%;height:56.25%;max-width:1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dca5743 e-flex e-con-boxed e-con e-parent\" data-id=\"dca5743\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1adbf4b e-con-full e-flex e-con e-child\" data-id=\"1adbf4b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-85e2fe0 e-con-full e-flex e-con e-child\" data-id=\"85e2fe0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-81a5f03 elementor-widget elementor-widget-heading\" data-id=\"81a5f03\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to communicate energy initiatives?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cd26c99 e-con-full e-flex e-con e-child\" data-id=\"cd26c99\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d0f2813 custom-style-list elementor-widget elementor-widget-text-editor\" data-id=\"d0f2813\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Wanting to identify the key values and&nbsp;priorities of Orlen BioEvolution, we started with <strong>a thorough strategic and communication analysis<\/strong>. At the same time, we conducted <strong>a branding analysis<\/strong>, the results of which indicated the need for a unique visual element &#8211; a special mark that would unambiguously emphasize the company&#8217;s commitment to&nbsp;the biogas-biomethane segment. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1d0a85c e-flex e-con-boxed e-con e-parent\" data-id=\"1d0a85c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-623036f elementor-widget elementor-widget-image\" data-id=\"623036f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/af.agency\/wp-content\/uploads\/2025\/02\/biogaz_02.jpg\" class=\"attachment-full size-full wp-image-25867\" alt=\"\" srcset=\"https:\/\/af.agency\/wp-content\/uploads\/2025\/02\/biogaz_02.jpg 1920w, https:\/\/af.agency\/wp-content\/uploads\/2025\/02\/biogaz_02-300x169.jpg 300w, https:\/\/af.agency\/wp-content\/uploads\/2025\/02\/biogaz_02-1024x576.jpg 1024w, https:\/\/af.agency\/wp-content\/uploads\/2025\/02\/biogaz_02-768x432.jpg 768w, https:\/\/af.agency\/wp-content\/uploads\/2025\/02\/biogaz_02-1536x864.jpg 1536w, https:\/\/af.agency\/wp-content\/uploads\/2025\/02\/biogaz_02-1568x882.jpg 1568w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" style=\"width:100%;height:56.25%;max-width:1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-11eda5f e-flex e-con-boxed e-con e-parent\" data-id=\"11eda5f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f121e14 e-con-full e-flex e-con e-child\" data-id=\"f121e14\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-61d4b70 e-con-full e-flex e-con e-child\" data-id=\"61d4b70\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e484f4e elementor-widget elementor-widget-heading\" data-id=\"e484f4e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">New logotype - a symbol of sustainable development<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9b5b283 e-con-full e-flex e-con e-child\" data-id=\"9b5b283\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0db642e custom-style-list elementor-widget elementor-widget-text-editor\" data-id=\"0db642e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tBased on the research, we designed <strong>a new green version of BioEvolution&#8217;s logo<\/strong>, which is to become a visual differentiator for all initiatives related to the company&#8217;s operations.  \n<\/br><\/br>\nThe basic version of the mark is a b-shaped pictogram, which symbolizes the company&#8217;s operation in&nbsp;harmony with&nbsp;nature. The mark is a typographic representation of elements found in&nbsp;nature and&nbsp;clearly refers to organic motifs. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5e20040 e-flex e-con-boxed e-con e-parent\" data-id=\"5e20040\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-84422c7 elementor-widget elementor-widget-image\" data-id=\"84422c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/af.agency\/wp-content\/uploads\/2025\/02\/biogaz_03.jpg\" class=\"attachment-full size-full wp-image-25869\" alt=\"\" srcset=\"https:\/\/af.agency\/wp-content\/uploads\/2025\/02\/biogaz_03.jpg 1920w, https:\/\/af.agency\/wp-content\/uploads\/2025\/02\/biogaz_03-300x169.jpg 300w, https:\/\/af.agency\/wp-content\/uploads\/2025\/02\/biogaz_03-1024x576.jpg 1024w, https:\/\/af.agency\/wp-content\/uploads\/2025\/02\/biogaz_03-768x432.jpg 768w, https:\/\/af.agency\/wp-content\/uploads\/2025\/02\/biogaz_03-1536x864.jpg 1536w, https:\/\/af.agency\/wp-content\/uploads\/2025\/02\/biogaz_03-1568x882.jpg 1568w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" style=\"width:100%;height:56.25%;max-width:1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7a9d4b1 e-flex e-con-boxed e-con e-parent\" data-id=\"7a9d4b1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1ec5074 e-con-full e-flex e-con e-child\" data-id=\"1ec5074\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-a9191b9 e-con-full e-flex e-con e-child\" data-id=\"a9191b9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f6d8dc8 elementor-widget elementor-widget-heading\" data-id=\"f6d8dc8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Policy on the use of the mark<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7383fc5 e-con-full e-flex e-con e-child\" data-id=\"7383fc5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-88ec481 custom-style-list elementor-widget elementor-widget-text-editor\" data-id=\"88ec481\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tIn order to ensure consistent and&nbsp;thoughtful use of the new branding element, we have developed a &#8220;Special Mark Communication Policy.&#8221; This document acts as a guide that specifies: \n<ul>\n<li>When and&nbsp;in&nbsp;what context a green logo can be used,<\/li>\n<li>A catalog of categories, activities and&nbsp;initiatives that are entitled to its use,<\/li>\n<li>project evaluation criteria to ensure consistency and&nbsp;compliance with&nbsp;sustainability objectives.<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-92a1ffd e-flex e-con-boxed e-con e-parent\" data-id=\"92a1ffd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-506497c elementor-widget elementor-widget-image\" data-id=\"506497c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/af.agency\/wp-content\/uploads\/2025\/02\/biogaz_04.jpg\" class=\"attachment-full size-full wp-image-25871\" alt=\"\" srcset=\"https:\/\/af.agency\/wp-content\/uploads\/2025\/02\/biogaz_04.jpg 1920w, https:\/\/af.agency\/wp-content\/uploads\/2025\/02\/biogaz_04-300x169.jpg 300w, https:\/\/af.agency\/wp-content\/uploads\/2025\/02\/biogaz_04-1024x576.jpg 1024w, https:\/\/af.agency\/wp-content\/uploads\/2025\/02\/biogaz_04-768x432.jpg 768w, https:\/\/af.agency\/wp-content\/uploads\/2025\/02\/biogaz_04-1536x864.jpg 1536w, https:\/\/af.agency\/wp-content\/uploads\/2025\/02\/biogaz_04-1568x882.jpg 1568w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" style=\"width:100%;height:56.25%;max-width:1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ea7f762 e-flex e-con-boxed e-con e-parent\" data-id=\"ea7f762\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-14e81a3 e-con-full e-flex e-con e-child\" data-id=\"14e81a3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-472e7d7 e-con-full e-flex e-con e-child\" data-id=\"472e7d7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7821a65 elementor-widget elementor-widget-heading\" data-id=\"7821a65\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The result? \"Green branding\" with&nbsp;strong message <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ce6719e e-con-full e-flex e-con e-child\" data-id=\"ce6719e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-193b1b5 custom-style-list elementor-widget elementor-widget-text-editor\" data-id=\"193b1b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Implementing the recommended strategy for using the BioEvolution logotype highlights the brand&#8217;s pro-environmental activities. Moreover, it builds a strong, credible image as a leader in the field of green energy, increasing BioEvolution&#8217;s visibility and&nbsp;facilitating transparent communication with&nbsp;stakeholders. Visual consistency in marketing materials and&nbsp;information reinforces the message and&nbsp;emphasizes the commitment to&nbsp;green transformation.  <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Territorial &amp; Legal We create a strategy that takes into account local conditions, thus designing consistent communication and&nbsp;activation of specific target groups. Green transformation in&nbsp;branding Orlen BioEvolution BioEvolution&#8217;s coherent communication strategy, highlighting&nbsp;green energy initiatives and&nbsp;defining clear rules for their visual identification. Concept and logo design for green energy activities and pro-environmental initiatives. The use of&hellip; <a class=\"more-link\" href=\"https:\/\/af.agency\/en\/realizacje\/green-transformation-in-orlen-bioevolution-branding\/\">Continue reading <span class=\"screen-reader-text\">Green transformation in Orlen BioEvolution branding<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":25906,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[135,149],"tags":[143],"tag-marki":[212],"tag-wiedza":[],"class_list":["post-25894","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all","category-brand","tag-territorial","tag-marki-orlen","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Green transformation in Orlen BioEvolution branding - AF.agency<\/title>\n<meta name=\"description\" content=\"Rich content for e-commerce is effective product communication that has outpaced the competition and set a new standard in the industry.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/af.agency\/en\/realizacje\/green-transformation-in-orlen-bioevolution-branding\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Green transformation in Orlen BioEvolution branding - 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