{"id":26235,"date":"2025-11-04T11:42:13","date_gmt":"2025-11-04T10:42:13","guid":{"rendered":"https:\/\/af.agency\/realizacje\/font-to-suit-orlen\/"},"modified":"2025-11-04T13:22:12","modified_gmt":"2025-11-04T12:22:12","slug":"font-to-suit-orlen","status":"publish","type":"post","link":"https:\/\/af.agency\/en\/realizacje\/font-to-suit-orlen\/","title":{"rendered":"Font to suit ORLEN"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"26235\" class=\"elementor elementor-26235 elementor-26203\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3b37b9f e-flex e-con-boxed e-con e-parent\" data-id=\"3b37b9f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6eb4944 elementor-widget elementor-widget-spacer\" data-id=\"6eb4944\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-abd04d1 e-con-full e-flex e-con e-parent\" data-id=\"abd04d1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-67b27a4 elementor-widget elementor-widget-breadcrumbs\" data-id=\"67b27a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p id=\"breadcrumbs\"><span><span><a href=\"https:\/\/af.agency\/en\/\">Home page<\/a><\/span><\/span><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d55dad7 elementor-widget elementor-widget-heading\" data-id=\"d55dad7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Territorial &amp; Legal<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2e382f elementor-widget elementor-widget-text-editor\" data-id=\"f2e382f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We create a strategy that takes into account local conditions, thus designing consistent communication and activation of specific target groups.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e54eb50 e-flex e-con-boxed e-con e-parent\" data-id=\"e54eb50\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c6ded84 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"c6ded84\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ed9885e e-flex e-con-boxed e-con e-parent\" data-id=\"ed9885e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-07d2319 e-con-full e-flex e-con e-child\" data-id=\"07d2319\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-df13826 e-con-full e-flex e-con e-child\" data-id=\"df13826\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-178bf79 elementor-widget elementor-widget-image\" data-id=\"178bf79\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/af.agency\/wp-content\/uploads\/2025\/11\/orlen_200x200.svg\" title=\"orlen_200x200\" alt=\"orlen_200x200\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b387ad1 elementor-widget elementor-widget-heading\" data-id=\"b387ad1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Font to suit ORLEN<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73c5144 custom-style-list elementor-widget elementor-widget-text-editor\" data-id=\"73c5144\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n \t<li>A comprehensive typographic solution for all PKN Orlen brand communications.<\/li>\n \t<li>Analysis of existing fonts and competitor solutions, as well as a strategy workshop with the client.<\/li>\n \t<li>Graphic concept of the typeface in relation to the brand&#8217;s logo, branding strategy and a wide range of applications (print, digital, outdoor).<\/li>\n \t<li>Geometric neogrotesk &#8211; modern, clear, functional and neutral, yet distinctive.<\/li>\n \t<li>A versatile communication tool, reinforcing the consistency of the brand&#8217;s visual identity and its modern image.\n<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c7c13a2 e-flex e-con-boxed e-con e-child\" data-id=\"c7c13a2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-07fff4c e-con-full e-flex e-con e-child\" data-id=\"07fff4c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2cd62c2 elementor-widget elementor-widget-text-editor\" data-id=\"2cd62c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>COMMUNICATION STRATEGY<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fed962a elementor-widget elementor-widget-text-editor\" data-id=\"fed962a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Integrated campaigns<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cbe233c elementor-widget elementor-widget-text-editor\" data-id=\"cbe233c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Content marketing<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d30868 elementor-widget elementor-widget-text-editor\" data-id=\"4d30868\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>BTL\/ATL<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61b59c8 elementor-widget elementor-widget-text-editor\" data-id=\"61b59c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Corporate identity<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46bd096 elementor-widget elementor-widget-text-editor\" data-id=\"46bd096\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Social media<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c954f99 elementor-widget elementor-widget-text-editor\" data-id=\"c954f99\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Activations<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2a35110 e-con-full e-flex e-con e-child\" data-id=\"2a35110\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fcbb7d7 e-flex e-con-boxed e-con e-parent\" data-id=\"fcbb7d7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1ee5839 elementor-widget elementor-widget-image\" data-id=\"1ee5839\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/af.agency\/wp-content\/uploads\/2025\/11\/orlen_font_kejs-3.jpg\" class=\"attachment-full size-full wp-image-26210\" alt=\"\" srcset=\"https:\/\/af.agency\/wp-content\/uploads\/2025\/11\/orlen_font_kejs-3.jpg.webp 1920w, https:\/\/af.agency\/wp-content\/uploads\/2025\/11\/orlen_font_kejs-3-300x169.jpg.webp 300w, https:\/\/af.agency\/wp-content\/uploads\/2025\/11\/orlen_font_kejs-3-1024x576.jpg.webp 1024w, https:\/\/af.agency\/wp-content\/uploads\/2025\/11\/orlen_font_kejs-3-768x432.jpg.webp 768w, https:\/\/af.agency\/wp-content\/uploads\/2025\/11\/orlen_font_kejs-3-1536x864.jpg.webp 1536w, https:\/\/af.agency\/wp-content\/uploads\/2025\/11\/orlen_font_kejs-3-1568x882.jpg.webp 1568w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" style=\"width:100%;height:56.25%;max-width:1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dca5743 e-flex e-con-boxed e-con e-parent\" data-id=\"dca5743\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1adbf4b e-con-full e-flex e-con e-child\" data-id=\"1adbf4b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-85e2fe0 e-con-full e-flex e-con e-child\" data-id=\"85e2fe0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-81a5f03 elementor-widget elementor-widget-heading\" data-id=\"81a5f03\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Design process<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cd26c99 e-con-full e-flex e-con e-child\" data-id=\"cd26c99\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d0f2813 custom-style-list elementor-widget elementor-widget-text-editor\" data-id=\"d0f2813\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The development of the creative idea and concept for ORLEN Sans began with a detailed analysis of the use of current fonts in the ORLEN Group, as well as a review of competitor solutions. A workshop with the client helped define typographic needs and goals, which became the basis for further conceptual and design work. The activities resulted in a full design process &#8211; from research and sketches to final production and post-production &#8211; culminating in the creation of a proprietary typeface along with a set of production files and technical documentation.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1d0a85c e-flex e-con-boxed e-con e-parent\" data-id=\"1d0a85c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-623036f elementor-widget elementor-widget-image\" data-id=\"623036f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1081\" src=\"https:\/\/af.agency\/wp-content\/uploads\/2025\/11\/orlen_font_kejs-4.jpg\" class=\"attachment-full size-full wp-image-26212\" alt=\"\" srcset=\"https:\/\/af.agency\/wp-content\/uploads\/2025\/11\/orlen_font_kejs-4.jpg.webp 1920w, https:\/\/af.agency\/wp-content\/uploads\/2025\/11\/orlen_font_kejs-4-300x169.jpg.webp 300w, https:\/\/af.agency\/wp-content\/uploads\/2025\/11\/orlen_font_kejs-4-1024x577.jpg.webp 1024w, https:\/\/af.agency\/wp-content\/uploads\/2025\/11\/orlen_font_kejs-4-768x432.jpg.webp 768w, https:\/\/af.agency\/wp-content\/uploads\/2025\/11\/orlen_font_kejs-4-1536x865.jpg.webp 1536w, https:\/\/af.agency\/wp-content\/uploads\/2025\/11\/orlen_font_kejs-4-1568x883.jpg.webp 1568w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" style=\"width:100%;height:56.3%;max-width:1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-11eda5f e-flex e-con-boxed e-con e-parent\" data-id=\"11eda5f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f121e14 e-con-full e-flex e-con e-child\" data-id=\"f121e14\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-61d4b70 e-con-full e-flex e-con e-child\" data-id=\"61d4b70\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e484f4e elementor-widget elementor-widget-heading\" data-id=\"e484f4e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Definition of the challenge and assumptions<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9b5b283 e-con-full e-flex e-con e-child\" data-id=\"9b5b283\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0db642e custom-style-list elementor-widget elementor-widget-text-editor\" data-id=\"0db642e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The fundamental challenge was to design a corporate typeface with a wide range of applications, whose graphic form would meet the diverse needs of the brand&#8217;s visual communication and audience. The typeface had to be fully adapted to both technological requirements &#8211; such as digital printing, offset printing, screen printing, UV printing, digital applications or plotter and laser cutting &#8211; and formal requirements, i.e. the possibility of use in headlines, continuous text, interfaces and outdoor materials. The design was embedded in the brand&#8217;s existing visual identity system, taking into account the typographic specifics used in communications so far.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5e20040 e-flex e-con-boxed e-con e-parent\" data-id=\"5e20040\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-84422c7 elementor-widget elementor-widget-image\" data-id=\"84422c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1081\" src=\"https:\/\/af.agency\/wp-content\/uploads\/2025\/11\/orlen_font_kejs-5.jpg\" class=\"attachment-full size-full wp-image-26214\" alt=\"\" srcset=\"https:\/\/af.agency\/wp-content\/uploads\/2025\/11\/orlen_font_kejs-5.jpg.webp 1920w, https:\/\/af.agency\/wp-content\/uploads\/2025\/11\/orlen_font_kejs-5-300x169.jpg.webp 300w, https:\/\/af.agency\/wp-content\/uploads\/2025\/11\/orlen_font_kejs-5-1024x577.jpg.webp 1024w, https:\/\/af.agency\/wp-content\/uploads\/2025\/11\/orlen_font_kejs-5-768x432.jpg.webp 768w, https:\/\/af.agency\/wp-content\/uploads\/2025\/11\/orlen_font_kejs-5-1536x865.jpg.webp 1536w, https:\/\/af.agency\/wp-content\/uploads\/2025\/11\/orlen_font_kejs-5-1568x883.jpg.webp 1568w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" style=\"width:100%;height:56.3%;max-width:1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7a9d4b1 e-flex e-con-boxed e-con e-parent\" data-id=\"7a9d4b1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1ec5074 e-con-full e-flex e-con e-child\" data-id=\"1ec5074\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-a9191b9 e-con-full e-flex e-con e-child\" data-id=\"a9191b9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f6d8dc8 elementor-widget elementor-widget-heading\" data-id=\"f6d8dc8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Analysis and inspiration<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7383fc5 e-con-full e-flex e-con e-child\" data-id=\"7383fc5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-88ec481 custom-style-list elementor-widget elementor-widget-text-editor\" data-id=\"88ec481\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The process began with an analysis of current typographic solutions used by the PKN Orlen brand, such as Proxima Nova, Fakt Pro and Futura. These are geometric writings, neutral and functional, but lacking individuality. In parallel, a benchmark analysis was carried out &#8211; among others. Coca-Cola, Netflix, Nike, Inc. or Shell &#8211; focusing on the ways in which global brands build their identities through typography. The strategic workshop made it possible to set creative directions: modernity, development and technological on the one hand, and proximity and accessibility on the other, in line with the strategic values of the ORLEN brand for 2025-2035.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3c77a44 e-flex e-con-boxed e-con e-parent\" data-id=\"3c77a44\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d42e2f3 elementor-widget elementor-widget-image\" data-id=\"d42e2f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1081\" src=\"https:\/\/af.agency\/wp-content\/uploads\/2025\/11\/orlen_font_kejs-6.jpg\" class=\"attachment-full size-full wp-image-26216\" alt=\"\" srcset=\"https:\/\/af.agency\/wp-content\/uploads\/2025\/11\/orlen_font_kejs-6.jpg.webp 1920w, https:\/\/af.agency\/wp-content\/uploads\/2025\/11\/orlen_font_kejs-6-300x169.jpg.webp 300w, https:\/\/af.agency\/wp-content\/uploads\/2025\/11\/orlen_font_kejs-6-1024x577.jpg.webp 1024w, https:\/\/af.agency\/wp-content\/uploads\/2025\/11\/orlen_font_kejs-6-768x432.jpg.webp 768w, https:\/\/af.agency\/wp-content\/uploads\/2025\/11\/orlen_font_kejs-6-1536x865.jpg.webp 1536w, https:\/\/af.agency\/wp-content\/uploads\/2025\/11\/orlen_font_kejs-6-1568x883.jpg.webp 1568w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" style=\"width:100%;height:56.3%;max-width:1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ea7f762 e-flex e-con-boxed e-con e-parent\" data-id=\"ea7f762\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-14e81a3 e-con-full e-flex e-con e-child\" data-id=\"14e81a3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-472e7d7 e-con-full e-flex e-con e-child\" data-id=\"472e7d7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7821a65 elementor-widget elementor-widget-heading\" data-id=\"7821a65\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">From sketch to finished font<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ce6719e e-con-full e-flex e-con e-child\" data-id=\"ce6719e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-193b1b5 custom-style-list elementor-widget elementor-widget-text-editor\" data-id=\"193b1b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Based on this, the first sketches and moodboards were created, which evolved into three different graphic concepts for the typeface. The design of the letters referred directly to the brand&#8217;s sigil and logotype, taking into account the diversity of fields of use and communication needs. Tests were conducted in real-world environments &#8211; from printed and outdoor materials to digital user interfaces. After consultations and feedback sessions, a final version was created, including ten typeface variations: Black, Extrabold, Bold, Semibold, Medium, Regular, Light, Thin, Condensed and Italic.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-edc5fdb e-flex e-con-boxed e-con e-parent\" data-id=\"edc5fdb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8770bee elementor-widget elementor-widget-image\" data-id=\"8770bee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1921\" height=\"1081\" src=\"https:\/\/af.agency\/wp-content\/uploads\/2025\/11\/orlen_font_kejs-7.jpg\" class=\"attachment-full size-full wp-image-26218\" alt=\"\" srcset=\"https:\/\/af.agency\/wp-content\/uploads\/2025\/11\/orlen_font_kejs-7.jpg.webp 1921w, https:\/\/af.agency\/wp-content\/uploads\/2025\/11\/orlen_font_kejs-7-300x169.jpg.webp 300w, https:\/\/af.agency\/wp-content\/uploads\/2025\/11\/orlen_font_kejs-7-1024x576.jpg.webp 1024w, https:\/\/af.agency\/wp-content\/uploads\/2025\/11\/orlen_font_kejs-7-768x432.jpg.webp 768w, https:\/\/af.agency\/wp-content\/uploads\/2025\/11\/orlen_font_kejs-7-1536x864.jpg.webp 1536w, https:\/\/af.agency\/wp-content\/uploads\/2025\/11\/orlen_font_kejs-7-1568x882.jpg.webp 1568w\" sizes=\"(max-width: 1921px) 100vw, 1921px\" style=\"width:100%;height:56.27%;max-width:1921px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b6e2d2c e-flex e-con-boxed e-con e-parent\" data-id=\"b6e2d2c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-eb38796 e-con-full e-flex e-con e-child\" data-id=\"eb38796\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1c30848 e-con-full e-flex e-con e-child\" data-id=\"1c30848\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3eda079 elementor-widget elementor-widget-heading\" data-id=\"3eda079\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The nature and significance of ORLEN Sans<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3cb6083 e-con-full e-flex e-con e-child\" data-id=\"3cb6083\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-df1fb1b custom-style-list elementor-widget elementor-widget-text-editor\" data-id=\"df1fb1b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tORLEN Sans is a geometric neogrotesque with low contrast, wide aperture and large interior letter lights. It provides high readability in small sizes and on screens of digital devices of different resolutions, as well as in large-format printing. The typeface includes 600 glyphs per variety, supports the Latin and Cyrillic alphabets, and supports 286 languages. Its structure was designed to emphasize the modernity and dynamism of the concern, while maintaining a neutrality that allows for wide use. The final result of the work is a full-fledged communication tool that supports the consistency of the visual identity of the ORLEN brand, strengthening its recognition and the strength of its message.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-df6b688 e-flex e-con-boxed e-con e-parent\" data-id=\"df6b688\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2300f99 elementor-widget elementor-widget-image\" data-id=\"2300f99\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1081\" src=\"https:\/\/af.agency\/wp-content\/uploads\/2025\/11\/orlen_font_kejs-8.jpg\" class=\"attachment-full size-full wp-image-26220\" alt=\"\" srcset=\"https:\/\/af.agency\/wp-content\/uploads\/2025\/11\/orlen_font_kejs-8.jpg.webp 1920w, https:\/\/af.agency\/wp-content\/uploads\/2025\/11\/orlen_font_kejs-8-300x169.jpg.webp 300w, https:\/\/af.agency\/wp-content\/uploads\/2025\/11\/orlen_font_kejs-8-1024x577.jpg.webp 1024w, https:\/\/af.agency\/wp-content\/uploads\/2025\/11\/orlen_font_kejs-8-768x432.jpg.webp 768w, https:\/\/af.agency\/wp-content\/uploads\/2025\/11\/orlen_font_kejs-8-1536x865.jpg.webp 1536w, https:\/\/af.agency\/wp-content\/uploads\/2025\/11\/orlen_font_kejs-8-1568x883.jpg.webp 1568w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" style=\"width:100%;height:56.3%;max-width:1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Territorial &amp; Legal We create a strategy that takes into account local conditions, thus designing consistent communication and activation of specific target groups. Font to suit ORLEN A comprehensive typographic solution for all PKN Orlen brand communications. Analysis of existing fonts and competitor solutions, as well as a strategy workshop with the client. Graphic concept&hellip; <a class=\"more-link\" href=\"https:\/\/af.agency\/en\/realizacje\/font-to-suit-orlen\/\">Continue reading <span class=\"screen-reader-text\">Font to suit ORLEN<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":26483,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[135,149],"tags":[143],"tag-marki":[212],"tag-wiedza":[],"class_list":["post-26235","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all","category-brand","tag-territorial","tag-marki-orlen","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Font to suit ORLEN - AF.agency<\/title>\n<meta name=\"description\" content=\"Rich content for e-commerce is effective product communication that has outpaced the competition and set a new standard in the industry.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/af.agency\/en\/realizacje\/font-to-suit-orlen\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Font to suit ORLEN - AF.agency\" \/>\n<meta property=\"og:description\" content=\"Rich content for e-commerce is effective product communication that has outpaced the competition and set a new standard in the industry.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/af.agency\/en\/realizacje\/font-to-suit-orlen\/\" \/>\n<meta property=\"og:site_name\" content=\"AF.agency\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-04T10:42:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-04T12:22:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/af.agency\/wp-content\/uploads\/2025\/11\/orlen_font_kejs_all_orlen_font_kejs-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"432\" \/>\n\t<meta property=\"og:image:height\" content=\"592\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mateusz Pytlak\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mateusz Pytlak\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/af.agency\\\/en\\\/realizacje\\\/font-to-suit-orlen\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/af.agency\\\/en\\\/realizacje\\\/font-to-suit-orlen\\\/\"},\"author\":{\"name\":\"Mateusz Pytlak\",\"@id\":\"https:\\\/\\\/af.agency\\\/en\\\/#\\\/schema\\\/person\\\/d3e551551887efcb8b8ec812c6556718\"},\"headline\":\"Font to suit ORLEN\",\"datePublished\":\"2025-11-04T10:42:13+00:00\",\"dateModified\":\"2025-11-04T12:22:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/af.agency\\\/en\\\/realizacje\\\/font-to-suit-orlen\\\/\"},\"wordCount\":632,\"publisher\":{\"@id\":\"https:\\\/\\\/af.agency\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/af.agency\\\/en\\\/realizacje\\\/font-to-suit-orlen\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/af.agency\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/orlen_font_kejs_all_orlen_font_kejs-1.jpg\",\"keywords\":[\"Territorial\"],\"articleSection\":[\"All\",\"Brand\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/af.agency\\\/en\\\/realizacje\\\/font-to-suit-orlen\\\/\",\"url\":\"https:\\\/\\\/af.agency\\\/en\\\/realizacje\\\/font-to-suit-orlen\\\/\",\"name\":\"Font to suit ORLEN - 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