{"id":26339,"date":"2025-11-26T14:10:05","date_gmt":"2025-11-26T13:10:05","guid":{"rendered":"https:\/\/af.agency\/realizacje\/brand-manual-for-orlen-stop-cafe\/"},"modified":"2026-01-12T14:03:14","modified_gmt":"2026-01-12T13:03:14","slug":"brand-manual-for-orlen-stop-cafe","status":"publish","type":"post","link":"https:\/\/af.agency\/en\/work\/brand-manual-for-orlen-stop-cafe\/","title":{"rendered":"Brand manual for ORLEN stop.cafe"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"26339\" class=\"elementor elementor-26339 elementor-26288\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3b37b9f e-flex e-con-boxed e-con e-parent\" data-id=\"3b37b9f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6eb4944 elementor-widget elementor-widget-spacer\" data-id=\"6eb4944\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-abd04d1 e-con-full e-flex e-con e-parent\" data-id=\"abd04d1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-67b27a4 elementor-widget elementor-widget-breadcrumbs\" data-id=\"67b27a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p id=\"breadcrumbs\"><span><span><a href=\"https:\/\/af.agency\/en\/\">Home page<\/a><\/span><\/span><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d55dad7 elementor-widget elementor-widget-heading\" data-id=\"d55dad7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Corporate<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2e382f elementor-widget elementor-widget-text-editor\" data-id=\"f2e382f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We create a strategy that takes into account local conditions, thus designing consistent communication and activation of specific target groups.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e54eb50 e-flex e-con-boxed e-con e-parent\" data-id=\"e54eb50\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c6ded84 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"c6ded84\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ed9885e e-flex e-con-boxed e-con e-parent\" data-id=\"ed9885e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-07d2319 e-con-full e-flex e-con e-child\" data-id=\"07d2319\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-df13826 e-con-full e-flex e-con e-child\" data-id=\"df13826\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-178bf79 elementor-widget elementor-widget-image\" data-id=\"178bf79\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/af.agency\/wp-content\/uploads\/2025\/11\/orlen_200x200.svg\" title=\"orlen_200x200\" alt=\"orlen_200x200\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b387ad1 elementor-widget elementor-widget-heading\" data-id=\"b387ad1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Development of a refreshed brand manual for ORLEN stop.cafe<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73c5144 custom-style-list elementor-widget elementor-widget-text-editor\" data-id=\"73c5144\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Designing a comprehensive and clear guide that supports the creation of consistent and modern ORLEN stop.cafe brand communication at all customer touch points.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e466963 custom-style-list elementor-widget elementor-widget-text-editor\" data-id=\"e466963\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n \t<li>In-depth analysis of brand positioning in the context of existing market presence, as well as audience expectations.<\/li>\n \t<li>Precise definition of ORLEN stop.cafe&#8217;s place on the competitive map and identification of key brand differentiators.<\/li>\n \t<li>Refresh the document, i.e., clean up the existing rules and implement new recommendations for the use of corporate identity elements &#8211; both at ORLEN stations and in external channels.<\/li>\n \t<li>Emphasis on the logotype &#8211; its variants and context of use, which will ensure greater consistency and brand recognition in the future.<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c7c13a2 e-flex e-con-boxed e-con e-child\" data-id=\"c7c13a2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-07fff4c e-con-full e-flex e-con e-child\" data-id=\"07fff4c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2cd62c2 elementor-widget elementor-widget-text-editor\" data-id=\"2cd62c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>COMMUNICATION STRATEGY<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79a7e52 elementor-widget elementor-widget-text-editor\" data-id=\"79a7e52\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>BRANDI STRATEGY<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61b59c8 elementor-widget elementor-widget-text-editor\" data-id=\"61b59c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Corporate identity<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2a35110 e-con-full e-flex e-con e-child\" data-id=\"2a35110\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fcbb7d7 e-flex e-con-boxed e-con e-parent\" data-id=\"fcbb7d7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1ee5839 elementor-widget elementor-widget-image\" data-id=\"1ee5839\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/af.agency\/wp-content\/uploads\/2025\/11\/orlen_font_kejs-3O.jpg\" class=\"attachment-full size-full wp-image-26440\" alt=\"\" srcset=\"https:\/\/af.agency\/wp-content\/uploads\/2025\/11\/orlen_font_kejs-3O.jpg.webp 1920w, https:\/\/af.agency\/wp-content\/uploads\/2025\/11\/orlen_font_kejs-3O-300x169.jpg.webp 300w, https:\/\/af.agency\/wp-content\/uploads\/2025\/11\/orlen_font_kejs-3O-1024x576.jpg.webp 1024w, https:\/\/af.agency\/wp-content\/uploads\/2025\/11\/orlen_font_kejs-3O-768x432.jpg.webp 768w, https:\/\/af.agency\/wp-content\/uploads\/2025\/11\/orlen_font_kejs-3O-1536x864.jpg.webp 1536w, https:\/\/af.agency\/wp-content\/uploads\/2025\/11\/orlen_font_kejs-3O-1568x882.jpg.webp 1568w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" style=\"width:100%;height:56.25%;max-width:1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6284a72 e-flex e-con-boxed e-con e-parent\" data-id=\"6284a72\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4106d98 elementor-widget elementor-widget-image\" data-id=\"4106d98\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/af.agency\/wp-content\/uploads\/2025\/11\/Obszar-kompozycji-3O.jpg\" class=\"attachment-full size-full wp-image-26506\" alt=\"\" srcset=\"https:\/\/af.agency\/wp-content\/uploads\/2025\/11\/Obszar-kompozycji-3O.jpg.webp 1920w, https:\/\/af.agency\/wp-content\/uploads\/2025\/11\/Obszar-kompozycji-3O-300x169.jpg.webp 300w, https:\/\/af.agency\/wp-content\/uploads\/2025\/11\/Obszar-kompozycji-3O-1024x576.jpg.webp 1024w, https:\/\/af.agency\/wp-content\/uploads\/2025\/11\/Obszar-kompozycji-3O-768x432.jpg.webp 768w, https:\/\/af.agency\/wp-content\/uploads\/2025\/11\/Obszar-kompozycji-3O-1536x864.jpg.webp 1536w, https:\/\/af.agency\/wp-content\/uploads\/2025\/11\/Obszar-kompozycji-3O-1568x882.jpg.webp 1568w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" style=\"width:100%;height:56.25%;max-width:1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2b9518a e-flex e-con-boxed e-con e-parent\" data-id=\"2b9518a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-774d0bf elementor-widget elementor-widget-image\" data-id=\"774d0bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/af.agency\/wp-content\/uploads\/2025\/11\/orlen_font_kejs-7O.jpg\" class=\"attachment-full size-full wp-image-26518\" alt=\"\" srcset=\"https:\/\/af.agency\/wp-content\/uploads\/2025\/11\/orlen_font_kejs-7O.jpg.webp 1920w, https:\/\/af.agency\/wp-content\/uploads\/2025\/11\/orlen_font_kejs-7O-300x169.jpg.webp 300w, https:\/\/af.agency\/wp-content\/uploads\/2025\/11\/orlen_font_kejs-7O-1024x576.jpg.webp 1024w, https:\/\/af.agency\/wp-content\/uploads\/2025\/11\/orlen_font_kejs-7O-768x432.jpg.webp 768w, https:\/\/af.agency\/wp-content\/uploads\/2025\/11\/orlen_font_kejs-7O-1536x864.jpg.webp 1536w, https:\/\/af.agency\/wp-content\/uploads\/2025\/11\/orlen_font_kejs-7O-1568x882.jpg.webp 1568w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" style=\"width:100%;height:56.25%;max-width:1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3849d3f e-flex e-con-boxed e-con e-parent\" data-id=\"3849d3f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d5980cd elementor-widget elementor-widget-image\" data-id=\"d5980cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/af.agency\/wp-content\/uploads\/2025\/11\/Obszar-kompozycji-1O.jpg\" class=\"attachment-full size-full wp-image-26508\" alt=\"\" srcset=\"https:\/\/af.agency\/wp-content\/uploads\/2025\/11\/Obszar-kompozycji-1O.jpg.webp 1920w, https:\/\/af.agency\/wp-content\/uploads\/2025\/11\/Obszar-kompozycji-1O-300x169.jpg.webp 300w, https:\/\/af.agency\/wp-content\/uploads\/2025\/11\/Obszar-kompozycji-1O-1024x576.jpg.webp 1024w, https:\/\/af.agency\/wp-content\/uploads\/2025\/11\/Obszar-kompozycji-1O-768x432.jpg.webp 768w, https:\/\/af.agency\/wp-content\/uploads\/2025\/11\/Obszar-kompozycji-1O-1536x864.jpg.webp 1536w, https:\/\/af.agency\/wp-content\/uploads\/2025\/11\/Obszar-kompozycji-1O-1568x882.jpg.webp 1568w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" style=\"width:100%;height:56.25%;max-width:1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3776be0 e-flex e-con-boxed e-con e-parent\" data-id=\"3776be0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8906d56 elementor-widget elementor-widget-image\" data-id=\"8906d56\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/af.agency\/wp-content\/uploads\/2025\/11\/orlen_font_kejs-6O.jpg\" class=\"attachment-full size-full wp-image-26516\" alt=\"\" srcset=\"https:\/\/af.agency\/wp-content\/uploads\/2025\/11\/orlen_font_kejs-6O.jpg.webp 1920w, https:\/\/af.agency\/wp-content\/uploads\/2025\/11\/orlen_font_kejs-6O-300x169.jpg.webp 300w, https:\/\/af.agency\/wp-content\/uploads\/2025\/11\/orlen_font_kejs-6O-1024x576.jpg.webp 1024w, https:\/\/af.agency\/wp-content\/uploads\/2025\/11\/orlen_font_kejs-6O-768x432.jpg.webp 768w, https:\/\/af.agency\/wp-content\/uploads\/2025\/11\/orlen_font_kejs-6O-1536x864.jpg.webp 1536w, https:\/\/af.agency\/wp-content\/uploads\/2025\/11\/orlen_font_kejs-6O-1568x882.jpg.webp 1568w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" style=\"width:100%;height:56.25%;max-width:1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6f3728c e-flex e-con-boxed e-con e-parent\" data-id=\"6f3728c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9528f55 elementor-widget elementor-widget-image\" data-id=\"9528f55\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/af.agency\/wp-content\/uploads\/2025\/11\/orlen_font_kejs-4O.jpg\" class=\"attachment-full size-full wp-image-26512\" alt=\"\" srcset=\"https:\/\/af.agency\/wp-content\/uploads\/2025\/11\/orlen_font_kejs-4O.jpg.webp 1920w, https:\/\/af.agency\/wp-content\/uploads\/2025\/11\/orlen_font_kejs-4O-300x169.jpg.webp 300w, https:\/\/af.agency\/wp-content\/uploads\/2025\/11\/orlen_font_kejs-4O-1024x576.jpg.webp 1024w, https:\/\/af.agency\/wp-content\/uploads\/2025\/11\/orlen_font_kejs-4O-768x432.jpg.webp 768w, https:\/\/af.agency\/wp-content\/uploads\/2025\/11\/orlen_font_kejs-4O-1536x864.jpg.webp 1536w, https:\/\/af.agency\/wp-content\/uploads\/2025\/11\/orlen_font_kejs-4O-1568x882.jpg.webp 1568w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" style=\"width:100%;height:56.25%;max-width:1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e6054b6 e-flex e-con-boxed e-con e-parent\" data-id=\"e6054b6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8307f9e elementor-widget elementor-widget-image\" data-id=\"8307f9e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/af.agency\/wp-content\/uploads\/2025\/11\/orlen_font_kejs-5O.jpg\" class=\"attachment-full size-full wp-image-26514\" alt=\"\" srcset=\"https:\/\/af.agency\/wp-content\/uploads\/2025\/11\/orlen_font_kejs-5O.jpg.webp 1920w, https:\/\/af.agency\/wp-content\/uploads\/2025\/11\/orlen_font_kejs-5O-300x169.jpg.webp 300w, https:\/\/af.agency\/wp-content\/uploads\/2025\/11\/orlen_font_kejs-5O-1024x576.jpg.webp 1024w, 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\/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Corporate We create a strategy that takes into account local conditions, thus designing consistent communication and activation of specific target groups. 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In-depth analysis&hellip; <a class=\"more-link\" href=\"https:\/\/af.agency\/en\/work\/brand-manual-for-orlen-stop-cafe\/\">Continue reading <span class=\"screen-reader-text\">Brand manual for ORLEN stop.cafe<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":26437,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[135,149],"tags":[143],"tag-marki":[212],"tag-wiedza":[],"class_list":["post-26339","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all","category-brand","tag-territorial","tag-marki-orlen","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Brand manual for ORLEN stop.cafe - AF.agency<\/title>\n<meta name=\"description\" content=\"Rich content for e-commerce is effective product communication that has outpaced the competition and set a new standard in the industry.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/af.agency\/en\/work\/brand-manual-for-orlen-stop-cafe\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand manual for ORLEN stop.cafe - 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