A source of knowledge about motivation. We combine biometric research with neuromarketing and psychophysiological tests to get the best results in preparing marketing communication, sales content and e-learning methods.
BTL/ATL
- emotional and cognitive responses to brands and products
- emotional and cognitive responses to video materials
- engagement analysis
Digital
- research on the UX of websites
- A/B testing
- research on the engagement
- research on the attractiveness of the layout
E-commerce
- optimization of a conversion paths
- shopping motivation study
- customer’s journey analysis
- testing the effectiveness of a product cards
E-learning
- research on the UX of e-learning materials
- research on the effectiveness of training materials
test
