A source of knowledge about motivation. We combine biometric research with neuromarketing and psychophysiological tests to get the best results in preparing marketing communication, sales content and e-learning methods.


  • emotional and cognitive responses to brands and products
  • emotional and cognitive responses to video materials
  • engagement analysis


  • research on the UX of websites
  • A/B testing
  • research on the engagement
  • research on the attractiveness of the layout


  • optimization of a conversion paths
  • shopping motivation study
  • customer’s journey analysis
  • testing the effectiveness of a product cards


  • research on the UX of e-learning materials
  • research on the effectiveness of training materials

Increase the quality of your communication.

Enter our laboratory and check the effectiveness of your projects.

An e‑commerce story of content

Together with Amica, a leader in the market of household appliances, we have developed a dedicated rich-content e‑commerce platform, optimizing the entire customer journey at online retail channels.

Let's work.

Drop us a line, send us a brief, give us a shout. Either way we are here to make your business grow.