Effective product communication at online points of sales
Amica e-commerce product cards are the final step on the customer online shopping process. Their shape, look and feel and functionality are key factors when it comes to conversion rates. Analysing consumer insights and big data helped us to understand which particular product information should be included at product cards and how should it all be merged together into a single experience. Adding the creative part resulted in visually stunning and yet scalable mechanism of beautifully crafted rich-content product descriptions published on largest retailers’ websites.
Each card is a separate story about the product, enriched with animations, creative copywriting and interactive modules developed according to individual technical requirements of retailer e-stores.