Rich coffee content at points of sales

High quality educational and marketing content for coffee enthusiasts

160

product cards

10

landing pages

4

e-retailers

High quality educational and marketing content for coffee enthusiasts

High quality educational and marketing content for coffee enthusiasts

We have partnered with Nespresso creating high quality rich content that is both eductational and motivational, raising conversion rates at online stores. Complex technicals are presented in a more friendly, storytelling manner, what helps users navigate through product cards and make pinpoint choices. Cards are supported by marketing communication that takes place directly at online points of sales.

Challenge

Describing technical specifications of products

Nespresso machines are popular among both basic and advanced users. For each group we have decided to simplify the product communication in terms of language and decription lenghts, focusing on what is really important when it comes to final decision of purchase. Content is not only about benefits but also about education and support. That is why we concentrated on clear visual product presentation enhanced by frequently asked questions and hotspots.

Challenge

Sales support using
landing pages

User-friendly landing pages are key to conversion optimisation. Tranferring the purchasing experience into a few simple steps helps users understand product benefits and promotions.

Challenge

Product communication at
e-retailers

Number of Nespresso e-retailers is still growing. With each iteration we enhance our product cards, while publishing according to different technical requirements of each store. Content is displayed properly at any device at any point of sales.

An e‑commerce story of content

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