The fast-moving consumer goods industry requires decisive action to distinguish the brand from the numerous competitors, so we designed many creative, original and strategic solutions to activate consumers.
Unusual everyday life with Łowickie milk
Advertising campaign that communicated the new visual identification of Łowickie milk.
Creative concept communicating the refreshed appearance of the products.
The characteristic striped uniform from Łowicz became an element that played a key role in identification.
By creating the key visual, we presented Mleko Łowickie as a prism that adds color to everyday life.
The advertising spot presented short stories from daily life that become more colorful through Łowickie milk.