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Beauty & Fashion
For the beauty & fashion industry, we design creative and intuitive experiences and strategies that increase brand visibility while building better sales and personalized content.
Innovative communication in e-commerce
Introducing a new way of creative product communication that positions the brand as an expert in the beauty sector and generates higher sales.
- 200+ creative product cards.
- 40+ categories.
- 5 e-commerce platforms.
- Building a relationship with the consumer.
- Attractive visuals and sales-oriented copywriting.
NEUROMARKETING RESEARCH
UX/UI DESIGN
RICH CONTENT PRODUCT CARDS
E-COMMERCE STRATEGY
For more than 130 years on the market, Nivea products have always responded to consumer needs. That's why, in developing a new content-rich online platform, we addressed the shopping experience and research first and foremost. Working with the leaders of the Polish sales market, we were able to combine the history of the iconic brand's products with practical knowledge backed by RWD technology.
Challenge 1: Staying ahead of innovation
Working with 5 key online retailers – Rossmann, Hebe, Frisco, eZebra and Allegro – we sought new tools based on analysis and tracking of user interactions. We were able to translate the language of product communication to meet the needs of today’s online shoppers, preserving the distinctive features and uniqueness of the products.
When a good story is combined with excellent design, efficiency becomes the standard. Attractive visuals, sales-oriented copywriting, precise and understandable product benefits, scalable creative technology – these are the key factors for increasing online sales.
When a good story is combined with excellent design, efficiency becomes the standard. Attractive visuals, sales-oriented copywriting, precise and understandable product benefits, scalable creative technology – these are the key factors for increasing online sales.
Challenge 2: Creative product cards
NIVEA’s product range is wide and varied. Our team of copywriters and designers succeeded in combining key product visuals with their technical specifications to create product stories that help online shoppers make choices based on personal needs.
Challenge 3: Be online experts
How to shape an expert brand image in online stores? Using friendly communication with customers directly at the point of product purchase. Advising on facial care issues, explaining innovative formulas. Support and guidance are essential for the final purchase decision.
Challenge 4: Build a relationship with the consumer
Millions of people around the world, with different skin types, rely on the NIVEA brand. That’s why it’s important not only to sell, but also to have after-sales communication that complements the buying experience. Using newsletters and after-purchase recommendations, we reach customers with relevant offers and products.
