The fast-moving consumer goods industry requires decisive action to distinguish the brand from the numerous competitors, so we designed many creative, original and strategic solutions to activate consumers.
Consumer Lottery for Müllermilch brand
Creation of 4 editions of consumer lotteries in the Polish, Czech, Lithuanian, Latvian, Estonian, and Slovak markets – “Hear Muuh and win” which covered the creative, formal, and executive aspects.
Comprehensive campaign management, the largest consumer activation in the brand’s history.
DDevelopment of the contest mechanism, where a Müller Milk cap could “moo” signifying a win of 10,000 euros.
Design of the key visual concept, adapted across various mediums, and creation of POS materials.