Territorial & Legal
We create a strategy that takes into account local conditions, thus designing consistent communication and activation of specific target groups.
Green transformation in branding Orlen BioEvolution
BioEvolution’s coherent communication strategy, highlighting green energy initiatives and defining clear rules for their visual identification.
- Concept and logo design for green energy activities and pro-environmental initiatives.
- The use of a proprietary card generator made the production process more efficient.
- A document that includes a catalog of categories, activities and initiatives (with examples) that will be authorized to use the right to communicate using the new mark.
COMMUNICATION STRATEGY
Corporate identity
How to communicate energy initiatives?
Wanting to identify the key values and priorities of Orlen BioEvolution, we started with a thorough strategic and communication analysis. At the same time, we conducted a branding analysis, the results of which indicated the need for a unique visual element – a special mark that would unambiguously emphasize the company’s commitment to the biogas-biomethane segment.
New logotype - a symbol of sustainable development
Based on the research, we designed a new green version of BioEvolution’s logo, which is to become a visual differentiator for all initiatives related to the company’s operations.
The basic version of the mark is a b-shaped pictogram, which symbolizes the company’s operation in harmony with nature. The mark is a typographic representation of elements found in nature and clearly refers to organic motifs.
Policy on the use of the mark
In order to ensure consistent and thoughtful use of the new branding element, we have developed a “Special Mark Communication Policy.” This document acts as a guide that specifies:
- When and in what context a green logo can be used,
- A catalog of categories, activities and initiatives that are entitled to its use,
- project evaluation criteria to ensure consistency and compliance with sustainability objectives.
The result? "Green branding" with strong message
Implementing the recommended strategy for using the BioEvolution logotype highlights the brand’s pro-environmental activities. Moreover, it builds a strong, credible image as a leader in the field of green energy, increasing BioEvolution’s visibility and facilitating transparent communication with stakeholders. Visual consistency in marketing materials and information reinforces the message and emphasizes the commitment to green transformation.