Matching the requirements of e-retailers

It is also of no small importance to tailor product cards to the requirements set by e-retailers – appropriate headings dissected in the code or resolution of graphics. Often you should also pay attention to the uniqueness of the content and what modules the broker allows, as some do not accept internal linking to other products.

Adjustment of technical parameters is extremely important to gain acceptance by e-retailers and, consequently, the proper presentation of the card in the online store.

Engaging modules

Rich content allows the use of attractive modules that positively increase consumer engagement. In product card templates, it is therefore important to use a variety of components that enrich the message and presentation of a product.

A good product charter takes into account, among other things:

• differentiators – a graphic expression of product features that, when interacted with, shows a concise description of the product’s functions/applications;
• hotspots – interactive dots placed on the product (pulsating plus symbols) that accurately highlight a particular asset;
• Extended descriptions – longer texts combined with graphics or animations, which use the language of benefits to tell about the specific use of the product and its advantages;
• icons – infographics that usually present additional product features in succinct wording;
• FAQ – question and answer section, which is designed to dispel consumer doubts that arise in their minds when reading the card.

When designing product cards, we pay attention to a number of factors that are important to the effectiveness of their implementation and later functioning in the online space. We take care of all the elements mentioned above, as you will see by learning about our implementation.