The Three Crowns Brewery first showed us its potential during the inspirational workshops, where basic brand principles and visual language where established. Brands aspirations and parallel competition activities helped us to shape its DNA, which quickly became a foundation of future communication. Brand Identity Manual present key values of the brand, which help define brand’s personality on the market.
Rooting in local tradition and heritage, The Three Crowns Brewery remains independent of forward-thinking. Legendary, mythical heroes of the region were brought to life using attractive narration straight from the Polish highlands.
Each product became a separate hero ambassador, so close to local inhabitants (positive heroes in white labels, black characters in dark labels). Key historical figure was based around Sędek, a local knight of strong and independent character.