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FMCG
The fast-moving consumer goods industry requires decisive action to distinguish the brand from the numerous competitors, so we designed many creative, original and strategic solutions to activate consumers.
"Delicje Moja Bajka" lottery
As part of the Delicje brand tender, we were selected to organize a consumer lottery and support related activities.
- Managing the administrative and legal aspects linked to the lottery. Selecting and distributing contest prizes based on target group research.
- Creation of a microsite showcasing the prizes along with a smart registration form for contest codes, resulting in nearly 300,000 views.
- The lottery engaged over 100,000 participants, with daily draws involving more than 1,000 individuals.
- Preparation of consistent package labels informing about the contest and its prizes.
ACTIVITIES
PACKAGING DESIGN
WEBSITE DESIGN
BTL/ATL
