The fast-moving consumer goods industry requires decisive action to distinguish the brand from the numerous competitors, so we designed many creative, original and strategic solutions to activate consumers.

Eat, drink, chew!

Collaboration on creating the world’s first Wrigley online store and mobile site. ​
  • Creating a service distinguished by high usability and incredibly intuitive navigation, placing the customer’s needs at its core. ​
  • Ensuring high website usability: clear product presentation, a visual design aiding information retrieval and showcasing product formats along with registration-free shopping. ​
  • Developing the layout for individual brand products.​
  • Introducing a configurator enabling the creation of personalized Orbit gum packaging, engaging users in interactive play. ​




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