Kołobrzeg (Kolberg) is a place surrounded by natural richness, generating full, multi-level rejuvenation for the body, mind and soul. It’s a heart of complete rebirth based on harmonious, dynamic evolution. It embraces a healthy and active lifestyle both for citizens and tourists. These were core foundations to the new city branding and visual identification.
To differentiate Kolberg from other Polish seaside cities and share its progressive attitude, we developed a complex rebrand, creating a new identity, logo, brand guidelines, promo designs and a dedicated video spot.