The fast-moving consumer goods industry requires decisive action to distinguish the brand from the numerous competitors, so we designed many creative, original and strategic solutions to activate consumers.

Lottery for the premiere product

Organizing a consumer campaign in the form of the Crunchips Lottery, the aim of which was to promote two premiere limited edition Crunchips X-Cut products.​
  • Designing the lottery, which was prepared in terms of organization, creation and legal aspects.
  • Creating a website with a smart form for registering contest codes.
  • Research of the target group to select the appropriate set of competition prizes.​
  • Lottery communication on the Internet – an extensive banner campaign.



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