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FMCG
The fast-moving consumer goods industry requires decisive action to distinguish the brand from the numerous competitors, so we designed many creative, original and strategic solutions to activate consumers.
New positioning of Pamapol brand
Developing brand re-positioning strategy as a result of the dynamic changes of the Pamapol Group.
- Developing a new brand image (re-branding) that reflected its modern values.
- Preparing a new logotype that expressed the homemade nature of the products in a modern way.
- The merge of well-known brand colours and new distinctive typography which refreshed the visual communication.
BRAND STRATEGY
CORPORATE IDENTITY