The fast-moving consumer goods industry requires decisive action to distinguish the brand from the numerous competitors, so we designed many creative, original and strategic solutions to activate consumers.

Office with POLot

Two editions of a campaign promoting POL paper among small and medium-sized enterprises, combined with a lottery where participants could win funds for an office makeover.​
  • The project was accompanied by a campaign supported by four ambassadors who represented companies from different industries and provided unique content.
  • Consolidating the image of the POL brand as a company providing support to the offices.​
  • In the second edition of the lottery, 92.03% of website sessions were generated through media support.​
  • The campaign was supported by informational leaflets describing the lottery rules and POS materials placed in stationary sales points.​




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