The fast-moving consumer goods industry requires decisive action to distinguish the brand from the numerous competitors, so we designed many creative, original and strategic solutions to activate consumers.
Order to the Max
In order to present Crunchips chips as the thickest on the market, we used social media channels to create reactive marketing in response to the actions of competitors in the industry.
Engaging consumers to play along.
Preparing video material.
Developing an entertainment application in the form of a game.