Retail & Electronics
In the retail & electronics industry, we have pioneered the development of attractive and personalized forms of content presentation, resulting in positive product perception and increased decision-making among brand customers.
Consistent product presentation to support the new brand image
Unifying visual communication and content structure that reinforces the modern character of the MPM brand and responds to the needs of modern users.
- Creating a new structure for product presentation and visual materials, consistent with the refreshed brand identity.
- Improved information architecture – easier navigation, better alignment of products with user expectations.
- Increased customer engagement with the introduction of a category and tagging system and refined aesthetics of materials.
NEUROMARKETING RESEARCH
UX/UI DESIGN
RICH CONTENT PRODUCT CARDS
E-COMMERCE STRATEGY
Strengthen MPM's refreshed image through consistent product presentation
The MPM brand underwent a visual identity change. Our task was to create a system of materials that would complement and reinforce the new image – modern, dynamic and functional. It was crucial to organize the way products are presented – both visually and textually – to better respond to customers’ needs and support the consistency of brand communication.
New aesthetics of product cards and ordering of graphic elements
We began our work by designing a fresh, modern layout for the product cards. The aesthetics were aligned with the brand’s previously adopted visual identity. The use of colors, typography and
Structure optimization and product allocation system
We developed a set of new product cards, the aim of which was not only to improve aesthetics, but also functionality. We took care of
Summary
The project focused on supporting MPM’s refreshed brand identity by improving the visual and functional consistency of product materials. Working closely with the MPM team, we were able to create a clear and attractive product presentation system that enhances the user experience and builds stronger customer engagement.