The fast-moving consumer goods industry requires decisive action to distinguish the brand from the numerous competitors, so we designed many creative, original and strategic solutions to activate consumers.

Soup as pretty as a picture​

An out-of-the-box idea for brand communication, for which a wall calendar with a different soup recipe each month was used.

  • Unique communication in the form of an oval wall calendar that brought to mind the shape of a plate of soup. ​
  • Each month presented a different soup recipe, which helped activate consumers to cook with Winiary on a regular basis.
  • The calendar has been enriched with additional consumer value in the form of seasonal tips and interesting facts.
  • Shortening the distance between the consumer and the brand has helped it gain recognition among customers.​


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