AF.agency

FMCG

The fast-moving consumer goods industry requires decisive action to distinguish the brand from the numerous competitors, so we designed many creative, original and strategic solutions to activate consumers.

Yawn or sing - lottery

As part of the cooperation with Belvita, we organized a consumer lottery and took part in supporting activities. ​
  • Taking care of administrative and legal matters related to the lottery. ​
  • Selection and distribution of contest prizes based on target group research.
  • We prepared communications to encourage participation in the lottery – creating a slogan and key visual.
  • Designing a website for the lottery.
  • Preparation of a comprehensive banner campaign and social media activities.

ACTIVITIES

PACKAGING DESIGN

WEBSITE DESIGN

BTL/ATL

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