Product descriptions are a source of valuable information for consumers and, above all, one of the paths to successful sales. Managing them brings considerable …
Kategoria: Knowledge
How to design effective and creative content in product cards?
Product content is an excellent sales resource that gives you the opportunity to learn more about your product line and influence …
The most important elements in product card design
The product card appears as the ultimate landing page to effectively sell a product. That is why it is so important to take care of the thoughtful content and design of …
How to build an effective product card?
An effectively designed product card increases conversions by up to 30%, as confirmed by AF.lab’s neuromarketing research. Product purchase …
Consumer behavior in an online store
The shopping process in online stores is quite different from the one we know from stationary shopping. Postcovid reality …
AF.agency named industry leader on Clutch!
What ultimately influenced the finalization of the online transaction? The price, the description, maybe the time to reach the product from a search engine? Different situations and different products probably mean different answers….
The most important elements of a product card in consumer acquisition
A product card is a well-thought-out template that consists of various modules. Each of them performs an important
the role of …
The role of emotions in e-commerce.How to manage customer experience with product cards
Emotions greatly influence customers’ purchasing choices – they determine their preferences and decisions. So they are an important factor …
5 challenges of a marketer in the pharmaceutical market
Marketing in the pharmaceutical market in Poland is not an easy and quite sensitive job. On the one hand, it is quite difficult to effectively reach medical people, …
VR/AR technology in the service of marketing and sales
Many years of observing budding trends and “disruptive” technologies have taught me to look at such phenomena with detachment. In the case of …