Failure of stores to accept certain modules

It is also not uncommon for brands to face the challenge of not accepting certain card modules. Retailers sometimes do not agree to the solutions proposed in the card template – the reasons can be many, but it often comes down to having their own solutions or technical incompatibility.

Many brands are faced with the fact that stores do not allow linking to other products, because they have their ready-made modules with recommendation of the rest of the (similar) assortment.
This is an undesirable aspect that many brands face. In this case, creating an effective template with relevant sales content plays an important role in encouraging the customer to buy the product.

Contact with stores

The implementation of product cards is usually handled by several people on the e-retailers’ side, who are in contact with a large number of customers/manufacturers/brands at the same time. This often generates considerable delays in the implementation of cards to stores – they form stops in the added content, which unfortunately affects the work schedule of both parties.

E-retailer occupancy tends to be quite high, so getting in touch is not the easiest thing to do – which should come as no surprise, since there are actually quite a few brands looking to deploy their cards.

Need for unique content posed by stores

Due to high competitiveness and maintaining high SEO standards, creating product descriptions in the cards requires unique content. Each e-retailer needs a customized approach to the message contained in the modules, which of course involves additional time and work to create dedicated content.

At the same time, do not forget about the consistency of descriptions – although they should be differentiated, they must not deviate from the language of brand communication and product functionality. Proper automation and segregation of duties (e.g., mandating the creation of unique descriptions) appear to be an excellent way to address this issue.